7 Reasons Why Your Practice’s Communications Strategy Should Align with Millennials
Unless your medical practice is aimed specifically at children, you likely think your typical patient is older and not very technologically savvy. While it’s true that older patients likely comprise the lion’s share of your practice visits, prospective patients who are 37 or younger represent half of the U.S. population, with nine in 10 younger people owning powerful smartphones.
In order to attract and retain Millennial and Generation Z patients, your practice communications must be unified and reach patients in the manner they’re most comfortable with. Increasingly, that’s by text message, both simple texts (SMS) and multimedia texts (MMS) as part of a multi-platform communications strategy.