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March 2026 Health IT Marketing Minutes

What makes marketing in the health IT space unique? Who are the movers and shakers? What’s working, what’s trending? Where can you learn more? News from Matter Communications, anthonyBarnum, Supreme Group, Unlock Health, StudioNorth, Brafton, KNB Communications, Converge, Vanova Health, FINN Partners, & more.


Friday at Five: Priorities Driving Rural Health Transformation

As states pursue Rural Health Transformation funding, five priorities keep rising to the top: telehealth, workforce stability, integrated behavioral health, stronger primary care, and the data systems needed for value‑based care. This week’s Friday at Five breaks down what these trends mean for the future of rural health.



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Healthcare Revenue Cycle and Finance

ACCESS: The Power will be in Partnerships

The Advancing Chronic Care with Effective, Scalable Solutions (ACCESS) Model makes progress toward that goal by piloting outcome-based payments for technology-enabled care of several chronic diseases, including behavioral health, musculoskeletal conditions, and cardio-kidney-metabolic conditions.

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Digital Health & Telemedicine

Why Even the Best Digital Health Innovations Fail to Get Funded

By Devin Partida – The digitalization of health care attracts strong capital interest. Current systems need greater efficiency. Emerging technologies promise meaningful clinical and administrative gains. Despite this, many promising innovations still struggle to secure digital health startup funding, even if they work.

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Analytics & Population Health


Health IT Security Privacy and Compliance

Defending Against Social Engineering in Healthcare

By Zac Amos – With cyberattacks in the healthcare industry becoming increasingly prevalent over the past few years, cybersecurity infrastructure has had to develop rapidly. Yet, traditional methods often focus exclusively on technical barriers such as firewalls and encryption. They overlook one of the health sector’s most underappreciated risks: human error.

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Healthcare NOW Radio Network Playlists