By Scott Zeitzer – Because we primarily work with ortho, spine, and neuro practices, we often talk to practices whose patients tend to fall into the “senior” category. This is especially true for practices that focus on joint replacements and degenerative spinal conditions.Read More
What makes marketing in the health IT space unique? Who are the movers and shakers? What’s working, what’s trending? Where can you learn more? News from P3 Practice Marketing, Amendola Communications, Brafton, HITMC, Aria Marketing, Clarity Quest, Finn Partners, CureClick, Matter Communications, & Point of Care Partners.
By Scott Zeitzer – Google Ads campaigns can be a great way to drive traffic to your practice’s website, and more importantly, bring in new patients. However, it’s important to be strategic about what you are advertising in order to be successful.
By Scott Zeitzer – Location is often a key factor for patients when choosing a doctor. It’s no wonder that map listings are one of the top ways that patients search for doctors. Patients may be willing to travel for certain procedures and skills, but when it comes to care providers that they will see on a regular basis, patients are more likely to choose doctors in close proximity to where they live whenever possible.
From social media, marketing copy tips to patient engagement and the 340B drug discount program, here are list of 5 things you can learn about each all focusing on healthcare. Here are lists we thought worth sharing.
Is five a magic number that people will click on to find out what’s on the list? Is it just the right number you think you have the time to read? I don’t know but there are lots of lists out there with 5 things you should know.
What makes marketing in the health IT space unique? Who are the movers and shakers? What’s working, what’s trending? Where can you learn more? News from Amendola Communications, HITMC, KNB Communications, Brafton, ClarityQuest, Matter Communications, Aria Marketing, Merge, & StudioNorth.
The thought leaders in our community are good about sharing their thoughts on the issues of today. Here are the top read and shared guest posts of April that we think deserve sharing again.
By Scott Zeitzer – The past year has certainly been unpredictable. Many practices who had marketing plans had to drastically change or cut a lot of planned efforts due to COVID-19, either due to lack of budget or lack of time.