By Karin Hayes – Pharma marketing is evolving beyond traditional, one-size-fits-all approaches toward more personalized, data-driven engagement that truly connects with today’s consumers. Data now fuels smarter engagement, empowering patients to take a more active role in their care, giving providers deeper insight into treatment decisions, and ultimately improving outcomes.

CMS released its final 2026 Medicare Physician Fee Schedule rule on October 31, outlining policy changes aimed at improving quality, efficiency, and innovation across Medicare—though early reactions from industry groups are mixed.

By Ashish Singh – The Missing Foundation of Digital Health ROI in Asia Pacific and the Middle East – Across Asia Pacific and the Middle East, hospital digital strategy has been dominated by EMR upgrades, infrastructure refresh cycles, and pilot projects in AI and analytics. Investment capital is chasing complexity.

By Zac Amos – As the healthcare industry becomes increasingly reliant on digital databases and communication, the threat of cybersecurity attacks grows. Patient portals are a particularly popular target for attackers because of the sensitive information they contain. To protect patient information, providers must know how to prevent credential stuffing attacks.