Attend Swaay.Health Live 2024 Starting May 6th
Happy to be sponsoring Swaay.Health this May in Atlanta. The conference promises the same great conference just new branding. Consider attending this year and get to know the Swaay community.
Read MoreHealthcare Marketing
Healthcare Marketing Podcast Series: Email Marketing Reexamined
By Dave Anderson – It’s been a couple years since radio hosts Jen Jennings and Tom Testa took a deep dive into the world of email marketing but that doesn’t mean their guidance has become dusty and outdated. Let’s look at email marketing.
Take Care in Healthcare Marketing
By Matt Fisher – The Office for Civil Rights recently provided new lessons when it comes to mixing healthcare marketing and HIPAA. In this case, marketing is being looked at broadly to include not just communications or interactions about an organization subject to HIPAA, but also limits on the use of patient information outside the bounds of the organization.
HIPAA Compliance in Health Care Marketing
By Kayla Matthews – Doctors’ offices and hospitals have to take the time to market themselves to attract new patients. The advertisements also have to be compliant with HIPAA regulations regarding patient privacy and protection.
10 Most Popular Physician Rating and Review Sites
By Kaitlyn Houseman – Gathering online reviews hasn’t always been a priority for healthcare providers and clinics, but in today’s cyber-connected world, you can’t afford to miss what patients are saying about your practice online.
How to Meet Diverse Digital Demands in Healthcare
By Jonathan Catley – Unlike a majority of marketers who promote a single product, healthcare marketers don’t often have the luxury of honing in on one specific target market.