Starts May 6th, 2024 in Atlanta, GA – Attend Swaay.Health Live and learn important marketing & PR strategies that you can use right away in your organization. Plus, you will have the chance to meet peers who you can rely on for advice and guidance throughout the year (and beyond).Read More
By Dave Anderson – It’s been a couple years since radio hosts Jen Jennings and Tom Testa took a deep dive into the world of email marketing but that doesn’t mean their guidance has become dusty and outdated. Let’s look at email marketing.
By Matt Fisher – The Office for Civil Rights recently provided new lessons when it comes to mixing healthcare marketing and HIPAA. In this case, marketing is being looked at broadly to include not just communications or interactions about an organization subject to HIPAA, but also limits on the use of patient information outside the bounds of the organization.
By Kayla Matthews – Doctors’ offices and hospitals have to take the time to market themselves to attract new patients. The advertisements also have to be compliant with HIPAA regulations regarding patient privacy and protection.
By Kaitlyn Houseman – Gathering online reviews hasn’t always been a priority for healthcare providers and clinics, but in today’s cyber-connected world, you can’t afford to miss what patients are saying about your practice online.
By Jonathan Catley – Unlike a majority of marketers who promote a single product, healthcare marketers don’t often have the luxury of honing in on one specific target market.