Attend Swaay.Health Live 2024 Starting May 6th

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Posted By: Roberta Mullin April 1, 2024

When: May 6-9, 2024
Where: W Atlanta Downtown, Atlanta GA
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Same Great Conference. New Branding.

One of the highlights of the calendar year is the annual gathering of the healthcare marketing community. For 11 years they have been bringing healthcare marketers, PR, and communications professionals together to share strategies, tactics, and success stories.

As part of their rebrand in July, they rechristened the annual conference. It used to be called the HITMC Conference, but now they have a shiny new name: Swaay.Health Live 2024 !!! Don’t worry, the best parts of the annual conference will remain: the sense of community, collaborative culture, fun vibes, casual dress code, and valuable takeaways.

More Panels and Fireside Chats. Fewer Lectures.

Based on feedback from their last conference, Swaay.Health Live 2024 will have fewer lecture-style sessions and more panels, fireside chats, workshops, and unconferences. They may even have a debate or two. Attendees have said they are growing tired of lectures and want to see more variety in the educational format. So get ready for more dynamic and engaging sessions at their 2024 conference.

More for Marketers at Healthcare Providers

Over the past few years they have seen more and more marketers from healthcare providers at their annual conference. At Swaay.Health Live 2024 they are going to lean into this and ensure that the agenda is inclusive of the interests of this group. What does this mean? First, it means the 2024 conference will have more provider-specific sessions. Second, it means that the content committee will be ensuring that there are sessions that appeal to both B2B healthcare marketers and provider-based marketers (ie: SEO, video, AI, leadership, PR).

Reverse Expo

For Swaay.Health Live 2024, they are bringing back the super-popular Reverse Expo.

Here’s how it works:

  • Marketers from companies and healthcare organizations (aka potential buyers) will be stationed at tables
  • Sponsors can walk up to have 5-minute conversations with the people at the tables
  • After 5 minutes, sponsors move to a different table

The Reverse Expo gives sponsors a rare opportunity to meet new people and quickly explore if there is a fit for their products or services. There will be time during the rest of the conference to follow up with the people who showed interest.