By David Burda – I looked through this new survey of healthcare consumers by ZS Associates, the Evanston, Ill.-based management consulting firm. The survey results suggest that passive patients may be feeling their oats and becoming active healthcare consumers.
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By Mark Spinner – For one out of three consumers, inflation is the top reason they fear being unable to pay for an unexpected medical expense. Yet consumers want to prioritize health and fitness spending in the year ahead, an Accenture survey found.
By David Burda – Yes, it’s another sports analogy to describe a market phenomenon in healthcare. In sports, when we say, “defense travels well,” we mean defense plays as well on the road as it does at home. Unlike offense, which plays better at home than it does on the road.
By Shelley Davis MSN RNC CCM – The healthcare industry is undergoing an evolution towards retail service, driven in large part by the growing influence of consumers in the marketplace. Younger patients have largely moved away from the traditional care delivery model that has sustained healthcare for so long.
By Joelle Poe – The world is shifting almost entirely towards digital transactions. This digitization has only accelerated since the COVID pandemic began in 2020, leaving healthcare and consumer brands stranded in the middle—relearning how to engage and serve the audiences they thought they knew.
By Patrick Burton – As consumers, we very seldom appreciate inconveniences, no matter how minor they are. As a result, producers of goods and services are competing feverishly to make transacting easy. In 2021, if we want something, we rarely have to go far to find it. Heck, most of it can now be delivered to your doorstep the same day.
By Greg Miller – COVID-19 delivered an unambiguous message last year to healthcare providers: Digital transformation can no longer be delayed. Providers heard that message loud and clear.
By David Burda – Unless you’ve been on a ventilator because you decided not to get a free vaccine from about anywhere that could have saved you from a deadly virus, you probably know that U.S. News and World Report just released it latest annual ranking of the best hospitals in the country.
By Matt Dickson – As innovative disrupters enter the healthcare market, today’s average consumer has many options for where and how to obtain healthcare services.