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If Healthcare Marketing Can’t Keep Up, Patients Will Click Away

By Chris Pace – Whether someone’s trying to find a provider, get cost information, or understand their next step in care, search is the primary gateway. Expectations are sky-high, shaped by the search experiences people have every day with Amazon, Google and ChatGPT. If your health system can’t meet those expectations, patients will go elsewhere, quickly.



October 2025 Health IT Marketing Minutes

What makes marketing in the health IT space unique? Who are the movers and shakers? What’s working, what’s trending? Where can you learn more? News from Brafton, KNB Communications, Amendola Communications, Lucem Health, Cuyuna Medical Center, Bamboo Health, and more.


Cybersecurity as Healthcare’s New Trust Framework

By Russ Smith – Healthcare’s digital transformation has made information the currency of care. Every shared record or connected system depends on data that can be trusted. As organizations become more interoperable and integrate artificial intelligence into daily workflows, protecting that trust is now essential to reliable care delivery.


Health IT Innovation

If Healthcare Marketing Can’t Keep Up, Patients Will Click Away

By Chris Pace – Whether someone’s trying to find a provider, get cost information, or understand their next step in care, search is the primary gateway. Expectations are sky-high, shaped by the search experiences people have every day with Amazon, Google and ChatGPT. If your health system can’t meet those expectations, patients will go elsewhere, quickly.

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Interoperability

Sharing Health Data Update October 2025

Moving our healthcare system into the digital age, better outcomes, controlling and reducing costs, and patient access to their health data. Our monthly HIE rundown includes updates on industry interoperability news, TEFCA, HIE networks, job openings and vendor contracts.

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Digital Health & Telemedicine

AMA Launches Center for Digital Health and AI

The American Medical Association announced the launch of its Center for Digital Health and AI, a new endeavor created to put physicians at the center of shaping, guiding, and implementing technologies transforming medicine.

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Analytics & Population Health

The New Regulatory Whack-a-Mole: AI Compliance

By Leigh Burchell – Artificial intelligence presents the potential to rapidly reshape healthcare, offering opportunities to assist clinicians, empower patients, streamline operations and reduce system costs. Yet, as this transformative potential expands, so does interest in—and in some cases, concern about—the use of AI among lawmakers and regulators.

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Health IT Security Privacy and Compliance

Cybersecurity as Healthcare’s New Trust Framework

By Russ Smith – Healthcare’s digital transformation has made information the currency of care. Every shared record or connected system depends on data that can be trusted. As organizations become more interoperable and integrate artificial intelligence into daily workflows, protecting that trust is now essential to reliable care delivery.

Read More

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