By Karin Hayes – Pharma marketing is evolving beyond traditional, one-size-fits-all approaches toward more personalized, data-driven engagement that truly connects with today’s consumers. Data now fuels smarter engagement, empowering patients to take a more active role in their care, giving providers deeper insight into treatment decisions, and ultimately improving outcomes.

Supporting the adoption of health information technology and the promotion of nationwide, standards-based health information exchange to improve health care nationwide. Here is what is happening at the ASTP.

By Ashish Singh – The Missing Foundation of Digital Health ROI in Asia Pacific and the Middle East – Across Asia Pacific and the Middle East, hospital digital strategy has been dominated by EMR upgrades, infrastructure refresh cycles, and pilot projects in AI and analytics. Investment capital is chasing complexity.

By Zac Amos – As the healthcare industry becomes increasingly reliant on digital databases and communication, the threat of cybersecurity attacks grows. Patient portals are a particularly popular target for attackers because of the sensitive information they contain. To protect patient information, providers must know how to prevent credential stuffing attacks.