By Kerri Knippenberg, Business Development Analyst, DICOM Grid
Twitter: @dicomgrid
Millennials between the ages of 18 and 24 have been changing the norms as consumers. Nearly all business sectors have been affected by millennials because they are not sticking to traditional consumer trends. Below I highlighted 5 ways in which millennials are changing the world of healthcare:
1). Millennials are more likely to use telehealth
According to a Harris Poll survey, Millennials between the ages of 18 and 34 are most likely (74%) to be interested in telehealth compared to only 41% of individuals age 65 and above. A separate joint survey between Salesforce and Harris Poll found 61% of millennials would support the use of telehealth to eliminate in-person visits.
2). Millennials are more likely to get the better bang for their buck
Millennials are the most likely age group to price check medical and dental care (FAIR Health Survey). They are also more likely to ask for a discount, request a price check and ask for cheaper treatment options. Unfortunately, millennials are also more likely to forgo care when compared to baby boomers because they feel it is too expensive.
3). Millennials prefer to use mHealth
According to the ‘State of the Connected Patient’ report, 71% of millennials said that they would like to schedule appointments, share health data and manage preemptive care from their mobile device. 40% of patients also said they do not currently receive preventive care from providers.
4). Millennials check online reviews
Half of Millennials and Gen Xers use online reviews to select their healthcare provider compared to only 28% of seniors. 50% of millennials and Gen Xers also compare insurance options online, meanwhile only 25% of seniors use online options.
5). Millennials want to work for healthcare companies
According to a survey conducted by the National Society of High School Scholars (NHSS), 8 health-related companies have been listed as top 25 specific companies for which millennials want to work. They are listed below:
- St. Jude Children’s Research Hospital (Memphis, Tenn.) — ranked No. 3 overall
- A “local hospital” — No. 6
- Health Care Service Corporation (Chicago) — No. 9
- Children’s Healthcare of Atlanta — No. 10
- Mayo Clinic (Rochester, Minn.) — No. 14
- Blue Cross Blue Shield (Chantilly, Va.) — No. 22
- UnitedHealth Group (Minneapolis) — No. 23
- Atlantic Health Service — No. 25
We are sure to see healthcare expand and adapt to the ever-changing consumer health care trends. #GenY4HIT
This article was originally published on DICOM Grid and is republished here with permission.