AI Amplified with host Dr. Heather Bassett
Season 1: Episode 11
Guest Miriam Paramore, Founder and CEO of RxUtility.
From Mathematics to Medication Costs
Host of AI Amplified, Dr. Heather Bassett, interviewed Miriam Paramore, Founder and CEO of RxUtility. The conversation opened with a shared thread: both Heather and Miriam came up through mathematics and computer science, and Miriam traced her path back to her time at Belmont University as the starting point for a career at the intersection of technology and healthcare. That foundation ultimately led her to launch RxUtility in 2024 with a clear consumer problem in mind — medication costs are confusing, fragmented, and often unknown until a patient is standing at the pharmacy counter. Between copay coupons, cash prices, and a tangle of affordability tools across different channels, patients rarely have what they need to make an informed decision. RxUtility was built to change that.
The Complexity Behind a Simple Question: “What Will This Cost Me?”
Miriam and Heather dug into why prescription pricing is so opaque, and how that opacity creates real harm for patients. Even when pricing options exist, they’re scattered across systems that don’t talk to each other — leaving providers, pharmacists, and patients without a unified picture. Miriam explained how RxUtility’s platform, Mimi™, addresses this by functioning as a utility layer that integrates with existing healthcare workflows rather than asking clinicians to adopt yet another standalone tool. Mimi offers two paths: embedding pricing data directly into systems already in use through AI connectivity, or providing a private-labeled solution for practices that want a more customized experience. Either way, the goal is the same — put accurate, comparable medication cost information in front of the right person at the right moment.
Building AI-First and Building Lean
The conversation turned to how Miriam built RxUtility itself, and her answer was as much about operating philosophy as it was about technology. She constructed the company with a small team, deliberately leaning on AI tools — including Anthropic’s Claude — to handle functions that would traditionally require dedicated legal, financial, and operational roles. It’s a real-world proof of concept for the kind of efficiency AI advocates often describe in the abstract. The recent launch of Mimi as a generative conversational AI orchestrator brought its own set of challenges: managing prescription pricing data across 20,000 drugs and 60,000 pharmacies at the agentic level is not a solved problem, and Miriam was candid about what it takes to develop and maintain systems at that scale. Heather and Miriam closed with a note of genuine enthusiasm about where AI in healthcare is headed — particularly its potential to free up providers to focus on the human connection that no technology can replace.
About the Show
AI Amplified: Healthcare AI Discussions with Dr. Heather Bassett
AI is here. It’s real. And it’s making a major impact. If it seems like artificial intelligence is everywhere, you’re not wrong. Dr. Heather Bassett, Chief Medical Officer at Xsolis, is at the forefront of innovation and she cuts through the noise as she speaks with industry leaders who are making a real impact in the world of healthcare AI. AI Amplified focuses on the amazing innovations in AI, challenges the industry is facing, lessons learned, and how to ensure future success to bring back the joy in medicine.