Hot Topics

If Healthcare Marketing Can’t Keep Up, Patients Will Click Away

By Chris Pace – Whether someone’s trying to find a provider, get cost information, or understand their next step in care, search is the primary gateway. Expectations are sky-high, shaped by the search experiences people have every day with Amazon, Google and ChatGPT. If your health system can’t meet those expectations, patients will go elsewhere, quickly.


Cybersecurity as Healthcare’s New Trust Framework

By Russ Smith – Healthcare’s digital transformation has made information the currency of care. Every shared record or connected system depends on data that can be trusted. As organizations become more interoperable and integrate artificial intelligence into daily workflows, protecting that trust is now essential to reliable care delivery.




How Hospitals Can Prepare for AI-Generated Phishing

By Zac Amos – Hospitals run on email, shared portals and ticket queues. Attackers now use generative artificial intelligence to send convincing messages that mimic colleagues, patients, payers or IT to push rushed logins. Language errors used to give such scams away, but AI reduces those tells and scales personalization across thousands of targets.



Five Ways to Tackle Third-Party Cybersecurity Risk

By Heather Randall PhD – In the digital healthcare space, every third-party vendor you work with introduces some form of risk. Providers depend on billing partners, claims processors, payment platforms, and countless others to keep operations running. That interconnectedness drives efficiency, but it also creates exposure.


The New Regulatory Whack-a-Mole: AI Compliance

By Leigh Burchell – Artificial intelligence presents the potential to rapidly reshape healthcare, offering opportunities to assist clinicians, empower patients, streamline operations and reduce system costs. Yet, as this transformative potential expands, so does interest in—and in some cases, concern about—the use of AI among lawmakers and regulators.