November 2023 Health IT Marketing Minutes

What makes marketing in the health IT space unique? Who are the movers and shakers? What’s working, what’s trending? Where can you learn more? This monthly roundup post will focus in on all things health IT when it comes to marketing.

To Listen

ICYMI – On this episode of What’s My Tagline? listen in as I chat with Chris Slocumb, President and Founder of Clarity Quest. Writing a book and getting it published. A huge endeavor and a big accomplishment when completed. On this episode we chat about her new book, Stop Starvation Marketing, now available, the recent acquisition of her award-winning firm, and what’s the next chapter in her life.

Congrats Chris!

To Read

Amendola Communications
Learn To Speak The Language Of Your Client’s (Many) Target Audiences – Chris Nerney, Senior Writer at Amendola Communications (@AmendolaComm) writes, Healthcare PR and marketing agency pros work with multiple clients at a time. That’s a lot of technologies, services, business strategies, marketing messages, workflows, timelines, and personalities to understand and manage. It’s easy for us to feel overwhelmed because healthcare technology clients by definition are working on cutting-edge technologies that can be challenging to comprehend, never mind explain to an audience. Conversing regularly with healthcare startup founders about the clinical-grade, model-informed, reverse-engineered algorithm they developed to transform healthcare as we know it – when they weren’t working their side gig as a highly regarded neurosurgeon – is a humbling experience. My encyclopedic knowledge of BoJack Horseman episodes barely measures up.

The Results Are In: Most Marketers Prefer Remote Work — But It’s Not Perfect – Ashlee Sierra, Senior Writer and Editor at Brafton (@Brafton) writes, If you’re new to remote work or haven’t quite settled in, it can be shocking to realize that some people have been doing this for 20+ years. That’s just one more reason there’s a whole puzzle of opinions about working from home. To put all those pieces together, we did a little digging. Between a Pollfish survey and insights from our very own Brafton marketers, we got the inside story on remote work from 136 people on the front lines.

KNB Communications
Ethical considerations in healthcare marketing: best practices for achieving ROI responsibly – Luke Hutchinson at KNB Communications (@KNBComm) says, Healthcare marketing plays a crucial role in connecting patients, providers, and innovative solutions in the ever-evolving world of medicine. However, promoting healthcare services and products comes with significant ethical responsibilities. Balancing the pursuit of return on investment (ROI) with ethical considerations is essential to maintain trust and integrity within the healthcare industry. In this blog, we’ll explore best practices for staying ethical while achieving ROI in healthcare marketing.

8 health tech marketing budget allocation best practices – Aaron Ogg, Content & Digital Marketing Specialist at ClarityQuest (@CQmarketing) says, Health tech companies face a unique and dynamic set of challenges when it comes to marketing, but certain marketing budget allocation best practices are tried and true. To succeed in this highly competitive industry, your marketing budget must align with your business objectives and help you reach your target audience effectively. Here are the key steps and considerations for crafting a winning marketing budget tailored to the needs of your health tech company.

Does Influencer Marketing Work in Healthcare? – Colin Hung (@Colin_Hung) – Influencers are a great way to reach buyers for consumer goods, but would they work in healthcare? Wax Custom Communications have been successfully using influencers to motivate patients to take action. To find out more about influencer marketing in healthcare, Swaay.Health caught up with Craig Fairfield, Managing Director at Wax Customer Communications.

Tech PR Trends in Q4 2023 – Melissa Anthony at anthonyBarnum (@anthonyBarnumPR) writes, Things feel different, don’t they? Investment dollars are pouring into AI, cleantech, and healthcare technologies. The news environment seems a bit more practical and less contentious. Technology is at an inflection point as new forms of AI, analytics, automation are poised to be deployed to solve a myriad of problems and increase productivity. As technology marketers advance into Q4, it’s apparent landscapes in marketing are changing — they are changing in PR too.

Matter Communications
Social Second: October 2023 – RJ Puntoni at Matter Communications (@MatterComm)  writes, Keeping you current about what’s trending in social media. From Threads post edits to TikTok’s new partnership with Disney, we’re sharing the most important and impactful social stories from October.

Agency News

SnapCare Selects Amendola for Strategic Messaging, Marketing & PR Services to Introduce New Name & Platform to the Healthcare Continuum
Amendola (@AmendolaComm) announced that it has been selected by SnapCare™, an AI-enabled workforce marketplace that serves the entire continuum of care. On the heels of leading SnapCare’s corporate relaunch, which included changing its name and introducing a new business model, Amendola is implementing a comprehensive PR and thought leadership program.

Clarity Quest

FINN Partners

Marketing Hires & Now Hiring

Aria Marketing

Events & Communities

When: Tuesdays, Noon ET (9 AM PT)

WhatMonthly chats on marketing strategies in health IT. Sponsored by: Healthcare IT Marketing and PR Conference. Find the topic for the next #HITMC Tweetchat.  View previous Tweet Chat summaries.


Urgent Care Marketing 101 – free, online marketing eBook from Experity (@ExperityHealth)
An urgent care clinic, like any business, is only profitable if patients continue to use its services over time. Unfortunately, many urgent care facilities have a restricted marketing budget, which can severely limit new business volume and community engagement. According to Andrew Ibbotson, Vice President of the National Research Corp. in Nebraska, “Urgent care traffic is driven more by online search results, geography, wait times, and availability than traditional healthcare delivery.” These added complications make identifying the most effective marketing strategies for your walk-in clinic even more essential to success.

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