Take a Healthier Path and Avoid the Worst Outcomes

A Conversation with Eugene Borukhovich

Co-Founder and COO of YourCoach Health
Twitter: @YourCoachHealth

Eugene Borukhovich (@HealthEugene) formerly sat on the Movement Health Growth Committee, which is focused on scaling the programme, anticipating challenges related to scalability, and sharing strategic recommendations. He is a serial intra and entrepreneur, executive, venture builder, speaker & board advisor with a focus in digital health. Eugene is currently a Co-Founder and COO at YourCoach Health. Prior to YourCoach, Eugene served as a Global Head of Digital Health at Bayer. He has also co-founded and sold a doctor rating startup and a consulting company.

Listen to the Conversation

Episode Takeaways

  • The United States is in the middle of an epidemic of pre-diabetes. All the signs are there. People want alternatives that will help them take a healthier path and avoid the worst outcomes. HealthCoach offers more than 3000 coaches on the platform for any number of health concerns: heart, mental, metabolic, brain, and more. Coaches can manage their own business and the company offers qualified coaches the opportunity to work with industry partners.
  • There’s not a health care system in the United States. There’s a sick care system. Doctors see patients perhaps two or three times a year if they’re lucky. They look at test results and offer the best advice they can, but then the 15-minute conversation is over and the patient is out the door. Coaches can be an ‘outsourced’ solution for keeping patients healthier and extending the impact of that 15-minute conversation.
  • A health coach isn’t a fitness instructor, dietician, or nutritionist. It’s something of a blend of it all, and really the best moniker is ‘behavior change agent’. It’s behavioral health; they listen well and help you extract your internal motivation and find the best behavior change techniques for you as an individual.
  • We all know what we need to do, but we don’t have enough time with the doctors. Coaches can’t replace that, but it’s always great to be able to lean on a real person. Having that human connection can make all the difference in achieving a different outcome.


Gil Bashe

Managing Partner, Chair Global Health, FINN Partners
Twitter: @Gil_Bashe
LinkedIn: Gil Bashe

Gregg Masters

Founder & Managing Director, Health Innovation Media
Twitter: @GreggMastersMPH
LinkedIn: Gregg Masters, MPH

About the Show

Join digital health advocate and author Gil Bashe, on Health Unabashed, as he discusses the power of collaboration and innovation in improving care across the health ecosystem. Sharing stories and insights from a global perspective, Gil looks at the companies and people who are making a difference and offers his opinions on how to connect the dots to transform the industry for good.

Tune in weekdays at 10:30 am, 6:30 pm, & 2:30 am ET.

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