The thought leaders in our community are good about sharing their thoughts on the issues of today. Here are the top read and shared guest posts of June that we think deserve sharing again.
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By Trenton R. Baker – Patients judge a health system long before they ever reach the front desk. These health systems have patients with high intent to find doctors, compare services, and take the next step towards care. Site search carries more of that weight than IT teams care to admit as it determines whether that intent becomes a usable path or stalls inside the website.
By Trenton R. Baker – Patients are not just leaving your website frustrated. They’re leaving your health system for one with better search. That’s the business problem hiding inside the digital front door conversation. Patients use provider websites to find doctors, evaluate care options, and take the next step toward an appointment, but too many healthcare websites still make those moments harder than they should be.
The thought leaders in our community are good about sharing their thoughts on the issues of today. Here are the top read and shared guest posts of November that we think deserve sharing again.
By Chris Pace – Whether someone’s trying to find a provider, get cost information, or understand their next step in care, search is the primary gateway. Expectations are sky-high, shaped by the search experiences people have every day with Amazon, Google and ChatGPT. If your health system can’t meet those expectations, patients will go elsewhere, quickly.