predictive analytics

Beyond Campaigns: Using Analytics to Transform Pharma and Healthcare Outcomes

By Karin Hayes – Pharma marketing is evolving beyond traditional, one-size-fits-all approaches toward more personalized, data-driven engagement that truly connects with today’s consumers. Data now fuels smarter engagement, empowering patients to take a more active role in their care, giving providers deeper insight into treatment decisions, and ultimately improving outcomes.

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The Role of Predictive Analytics in Preventive Medicine

By Ainsley Lawrence – In our data-centric world, predictive analytics has emerged as a groundbreaking technology, providing powerful insights that can be used to revolutionize preventive medicine. With the proportion of people aged 65 and older increasing at a fast rate and with nearly…





Forecasting Healthier Tomorrows

By Thad Salido MD – The future of healthcare extends beyond treating illnesses; it’s about the ability to foresee and prevent them. With the emergence of AI and the rapid expansion of comprehensive population health data, we stand at the cusp of a healthcare revolution.