By Dave Anderson – The annual gathering of health plans, providers, policymakers, and technology partners covered many of the familiar topics: affordability, artificial intelligence, member engagement, value-based care, and an increasingly complex regulatory environment. But this year, the emphasis seemed different. The ideas weren’t necessarily new, but the focus was squarely on execution.
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Healthcare NOW Radio will be at HIMSS25 in booth 6832 Venetian L2. Stop by to see and hear these radio hosts and their guests Tuesday, Wednesday, and Thursday. See you in Vegas!
This month for our roundup on health IT marketing we decided to ask our marketing experts to tell us what they think we might see in the new year. Here is what we found out.
What makes marketing in the health IT space unique? Who are the movers and shakers? What’s working, what’s trending? Where can you learn more? News from Swaay.Health, MERGE, KNB Communications, Amendola Communications, Brafton, Clarity Quest, Matter Communications, HHA eXchange, and more.
By Dave Anderson – It’s been a couple years since radio hosts Jen Jennings and Tom Testa took a deep dive into the world of email marketing but that doesn’t mean their guidance has become dusty and outdated. Let’s look at email marketing.
On Day 4 of our 12 Days of Christmas Posts we are calling attention to four PR firms that we interact with every day. Thanks for being great partners.