By Karin Hayes – Pharma marketing is evolving beyond traditional, one-size-fits-all approaches toward more personalized, data-driven engagement that truly connects with today’s consumers. Data now fuels smarter engagement, empowering patients to take a more active role in their care, giving providers deeper insight into treatment decisions, and ultimately improving outcomes.
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By Ross Martin MD MHA FAMIA & Brian Dwyer – Last month, we had the opportunity to attend the 2025 NCQA Health Innovation Summit in San Diego, California, where the conversations focused on improving healthcare quality, equity, and outcomes through innovation. The theme this year was “Reflect, Connect, Inspire,” which felt appropriate.
By April Miller – Artificial intelligence transforms how modern health care operates, bringing a new level of precision and confidence to the surgical environment. Analyzing real-time data, assisting with imaging and guiding robotic systems help surgeons perform with greater accuracy and consistency.
By Jim Foote – As cancer becomes the #1 killer of men and the #2 killer of women under 50, with two million new cancer diagnoses and more than 600,000 deaths projected for 2025, oncologists are racing to find tools that can transform biological complexity into clinical clarity.
The American Medical Association announced the launch of its Center for Digital Health and AI, a new endeavor created to put physicians at the center of shaping, guiding, and implementing technologies transforming medicine.
By Russ Smith – Healthcare’s digital transformation has made information the currency of care. Every shared record or connected system depends on data that can be trusted. As organizations become more interoperable and integrate artificial intelligence into daily workflows, protecting that trust is now essential to reliable care delivery.
By Zac Amos – Hospitals run on email, shared portals and ticket queues. Attackers now use generative artificial intelligence to send convincing messages that mimic colleagues, patients, payers or IT to push rushed logins. Language errors used to give such scams away, but AI reduces those tells and scales personalization across thousands of targets.
By Leigh Burchell – Artificial intelligence presents the potential to rapidly reshape healthcare, offering opportunities to assist clinicians, empower patients, streamline operations and reduce system costs. Yet, as this transformative potential expands, so does interest in—and in some cases, concern about—the use of AI among lawmakers and regulators.
By Lauren Sausser & Darius Tahir – Taking a page from the private insurance industry’s playbook, the Trump administration will launch a program next year to find out how much money an artificial intelligence algorithm could save the federal government by denying care to Medicare patients.