May 2023 Health IT Marketing Minutes

What makes marketing in the health IT space unique? Who are the movers and shakers? What’s working, what’s trending? Where can you learn more? This monthly roundup post will focus in on all things health IT when it comes to marketing.

To Listen

ViVE2023 in Nashville has concluded and it was clear to all the scope of the event has grown significantly since its inaugural debut last year in Miami. On this episode of What’s My Tagline, I chat with James Aita, Director of Strategy and Business Development at Medicomp Systems and Grace Vinton, a seasoned PR director for Amendola Communications, to get their vibe on this year’s ViVE. Take a listen as each gives their top 5 takeaways from the conference.

To Read

KNB Communications
10 tactics to build a strong healthcare brand – Bridget Saroff, at KNB Communications (@KNBComm) says, In today’s competitive healthcare landscape, building a strong brand has become essential for success. A strong brand can help you attract new patients, retain existing ones, and stand out in the crowded market. Here are ten tactics that can help you build a strong healthcare brand.

Best of HIMSS23 – Colin Hung (@Colin_Hung) writes, The annual HIMSS conference continues to be the event where Health IT marketers put their best foot forward. Several companies stood out at HIMSS23 for their eye-catching, creative, and effective marketing including:, Symplr, Altera Digital Health, OtterBox, Interlace Health, Ellkay, Howard, Salesforce, Avadin, Vynyl, and Experian. Who had the most eye-catching booth at HIMSS23? The best giveaway? The cutest product? See who was Best of HIMSS23.

Amendola Communications
Thought Leadership Strategies Are Crucial For Startups And Disruptors – Mardi Larson, Media Relations and Account Director at Amendola (@AmendolaComm) says, The first-to-market companies who see a problem or need and develop tech to expertly solve it, aren’t always the ones that win in the marketplace. Why? Because they often are so focused on doing the good work that they miss the opportunity to broadcast their success to the world. They fail to achieve recognition and get the credit they are due as first-movers and capture mindshare, while others flood the market with similar technology, bigger budgets and gain market share.

The 8 Best Health Care Marketing Strategies for Your Organization – Christopher Powell, Writer at Brafton (@Brafton) says, How patients seek out new health care organizations has dramatically changed since the advent of digital marketing. In the past, people might’ve been content just looking up the closest provider that takes their insurance and heading there. Because what else do you need to know? Or, maybe the better question is, what else could you know?

5 ways AI can make you a better B2B healthcare marketer – Aaron Ogg, Content and Digital Marketing Specialist at ClarityQuest (@CQmarketing) writes, Artificial Intelligence (AI) is transforming B2B healthcare marketing and marketing at large in countless ways. AI is a boon for marketers, from automating mundane tasks to providing valuable insights and personalization. You can stop running in fear now. Really. That said, AI’s shortcomings remain and are well documented. Here are four key areas where adding AI to your toolkit can help you achieve your goals.

Agency News

FINN Partners Promotes Ryan O’Grady to Partner, New York Health
Global independent marketing and communications firm FINN Partners (@FINNPartners) announced the promotion of Ryan O’Grady to Partner, New York Health. The promotion, which recognizes O’Grady for her important contributions to growing the FINN New York Health group, is an acknowledgement of her leadership in founding and driving the business growth of FINN’s Global Health Social Media group and the outstanding, industry-leading client service it provides.

Kalderos Selects Amendola for Strategic PR Services
Amendola (@AmendolaComm) announced that Kalderos, creator of the world’s first Drug Discount Management platform, has chosen the firm to amplify client successes, thought leadership, and industry best practices.

Marketing Hires

Brian Mack started a new position as Manager of Marketing at Connexall with a top-notch team and leading Health IT company. He looks forward to contributing to their mission of leveraging digital technology in advancing healthcare transformation. We caught up with Connexall at HIMSS recently. See what they do.


Merritt Group
2023 Healthcare Technology Marketing Guide: Marketing and Selling to the Health System CIO – Technology buyers and decision-makers at health systems and hospitals are craving vendor partners that not only bring a trusted solution, but truly understand their unique, critical challenges. They are bombarded daily by vendors aggressively selling their products, and by administration and medical staff who have dire technology needs to better serve patients. How can marketers not just break through to this audience but create long lasting customer engagements? The answer: by deeply understanding where and how they prefer to learn about new technologies, what they want from a vendor, and what influences their buying decisions.

Urgent Care Marketing 101 – free, online marketing eBook from Experity (@ExperityHealth)
An urgent care clinic, like any business, is only profitable if patients continue to use its services over time. Unfortunately, many urgent care facilities have a restricted marketing budget, which can severely limit new business volume and community engagement. According to Andrew Ibbotson, Vice President of the National Research Corp. in Nebraska, “Urgent care traffic is driven more by online search results, geography, wait times, and availability than traditional healthcare delivery.” These added complications make identifying the most effective marketing strategies for your walk-in clinic even more essential to success.