What makes marketing in the health IT space unique? Who are the movers and shakers? What’s working, what’s trending? Where can you learn more? This monthly roundup post will focus in on all things health IT when it comes to marketing.
To Listen
On this episode of What’s My Tagline listen in as I speak with Irene Lecker, PhD, Director of Strategy at Supreme Optimization, part of Supreme Group. She joins me to talk about strategies for generating high quality sales leads using the LinkedIn advertising platform. Be sure to check out the agency’s ebook “The Life Science Marketer’s Complete Guide To LinkedIn Ads“.
To Read
Brafton
6 Benefits of Marketing Analytics: Why Winning Brands Crunch Numbers – Madelyn Gardner, Content Writer at Brafton says, Data is the new oil, and for marketers, analytics is the engine that turns that valuable information into growth. On its own, data is cool — especially if you’re into numbers. However, it’s the smart analysis of that customer data that powers actual business change. Ultimately, without marketing analytics, brands are left in the dark, unsure of what’s working and what’s not.
Matter Communications
A View of Health-tech With Help From Bob Dylan – Dan Ventresca at Matter Communications says, When Bob Dylan wrote “The times they are a-changin’,” he likely didn’t anticipate the scale of “a-changin’” occurring in our country today. Disruptions to the economy, federal agencies, grant programs and elsewhere have created a cooling effect across business sectors, and that includes healthcare technology – a major area of focus for us on the Matter Health team.
CommPro
Clients Move Toward Strategic Use of AI in Communications – By CommPRO Editorial – As artificial intelligence continues to evolve, its role in marketing and communications is expanding from behind-the-scenes support to front-line strategy. At FINN Partners, a global integrated marketing and communications agency, client engagement with AI is gaining speed and depth across the sectors health, technology, consumer goods, education and social impact. CommPRO spoke with Christopher Nial, senior partner; Thekla Eftychiadou, senior partner; and Ivan Ruiz, partner of digital health and strategy. The three executives offered a snapshot of how AI adoption is playing out across the agency’s diverse client base reflecting its broader mission of lasting client impact.
Swaay.Health
The Best Marketing Strategy Might Start With a Patient Complaint – By Colin Hung – Healthcare organizations spend millions on patient portals, marketing campaigns, and digital front doors. But here’s the uncomfortable truth: if your team isn’t genuinely listening to patients, you’re building on shaky ground. Learn why the biggest winners in healthcare today aren’t the loudest marketers, they’re the best listeners
anthonyBarnum
Why H2 2025 Demands a Strategic PR Reset – Melissa Anthony at AnthonyBarnum says, The back-half of 2025 is already here, and marketing leaders are navigating a dynamic landscape, including transforming economic conditions. Yet, they are increasingly energized by relentless innovation and its adoption across markets. While global complexities persist, one thing is clear: technology continues to accelerate.
Amendola Communications
Talking It Up: How to Select a Spokesperson – Kim Mohr, Account Director at Amendola Communications says, Many times, when we think of a brand that we know and love, we automatically associate that organization with the person who represents it in the public forum. Apple, the Dallas Mavericks, Nike and Microsoft have all had a notable spokesperson associated with their brand. While you may not have Michael Jordan on your bench, it’s as important for your organization to have a trusted front man or woman to tell your story to the world.
KNB Communications
Onboarding for success: what your communications agency needs from your biotech company – Carl Tornatta, Healthcare Marketer at KNB Communications writes, What makes a partnership work between a health-tech company and its marketing/PR agency is more than smart strategy and eye-catching creative — it’s what happens in the “prior to” part. It might not seem ultra important (and admittedly it’s a bit boring, even tedious) but the onboarding process is essential for your agency to be successful. The purpose of onboarding is to provide context, access, and alignment. And when done correctly, effectively onboarding your agency will minimize frustration, save time, and result in a seamless transition.
Agency News
Motive Medical Intelligence Partners with Amendola on Thought Leadership Program
Motive Medical Intelligence (Motive), a healthcare data and analytics company advancing physician-level performance and value-based care, announced that it has selected Amendola, part of Supreme Group, to create and lead its integrated public relations and thought leadership program. Amendola will spotlight Motive’s Practicing Wisely solution and position the company’s experts to expand its reach across the healthcare industry.
Events & Communities
SHSMD Connections 2025 – Society for Health Care Strategy & Market Development
When: October 12-14, 2025
Where: Hilton Anatole, Dallas TX
Event Page
Register for this event.
Join them for the premier event in health care strategy, where leaders in marketing, communications, planning and business development come together to network, share insights and shape the future of health care. Mark your calendar and get ready for an unforgettable experience filled with innovative sessions, inspiring keynotes and valuable connections.
HCIC – Healthcare Interactive Conference
When: November 9-12, 2025
Where: Caesars Palace, Las Vegas NV
Event Page
Hashtag: #HCIC25
Register for this event.
The Premier Conference for Healthcare Marketers and Digital Leaders – HCIC is your strategic roadmap where marketing, digital innovation, and consumer experience intersect! Your time at HCIC will empower you to realign marketing and digital strategies while elevating your team and organization.
Resources
Elevate Your Rare Disease Marketing – MERGE life science industry experts created this guide to provide a new perspective towards three tried-and-true tenets of rare disease marketing. You can expect to learn how modern solutions to age-old challenges can make a real difference for your company and the community.
Urgent Care Marketing 101 – free, online marketing eBook from Experity (@ExperityHealth)
An urgent care clinic, like any business, is only profitable if patients continue to use its services over time. Unfortunately, many urgent care facilities have a restricted marketing budget, which can severely limit new business volume and community engagement. According to Andrew Ibbotson, Vice President of the National Research Corp. in Nebraska, “Urgent care traffic is driven more by online search results, geography, wait times, and availability than traditional healthcare delivery.” These added complications make identifying the most effective marketing strategies for your walk-in clinic even more essential to success.