Health IT Marketing Minutes

What makes marketing in the health IT space unique? Who are the movers and shakers? What’s working, what’s trending? Where can you learn more? This monthly roundup post will focus in on all things health IT when it comes to marketing.

To Listen

Tune in to What’s My Tagline? where we put the microphone in front of the healthcare marketing, sales, social media, and PR community. On the show, host Carol Flagg (@carolflagg) questions industry experts relative to their occupations on the impact of social media, the evolving role of content marketing, the critical factor of engagement to build brand loyalty, and more. On this episode, Carol talks with Lynn Shepherd, who heads up communications for CareCloud. Lynn also teaches communications workshops for start up companies, and the two discuss the specifics of her 3-building blocks model for creating a communications playbook.

To Read

Finn Partners
A New Year’s Resolution: Let’s Start To Bridge The Healthcare Gap Through Telemedicine Reform – Alexander Borisov, Partner at Finn Partners (@FinnPartners) writes, They always say that your New Year’s resolution should be realistic. After all, it doesn’t make sense to pick something that you can’t start and finish—otherwise your January goal will fade into the “I’ll get to it next year” ether. So, I am going to offer a doable challenge to lawmakers as we enter the New Year: bridge the healthcare gap by adopting and promoting national telemedicine reform.

KNB Communications
8 Best Practices in Healthcare PR – Yuliya Kutuzava at KNB Communications (@KNBComm) writes, Whether you have been practicing healthcare public relations for years or want to pick up some tips to expand your communications and marketing efforts, here are eight best practices in PR that are the foundation of any successful program in the health tech space.

Outsource versus in-house marketing comparisons – Brian Shilling, Digital Marketing Director at ClarityQuest (@CQmarketing) says, Hiring new talent is an important decision and big investment for any company. Before hiring a marketing executive or expanding your marketing team, consider these 3 benefits of strategic outsource marketing.

Amendola Communications
Healthcare Tech Companies: Make News with Your Data – Stephanie Janard, Senior Account Director at Amendola Communications (@AmendolaComm) says, Healthcare technology companies spend a lot of time urging providers and payers to become “data-driven.” But what about themselves? The fact is, most healthcare tech companies are sitting on goldmines of data that, given a little exploration, could produce intriguing and meaningful insights. In turn, these insights can become marketing and PR gold.

PR News
Eight Questions PR Pros Should Ask to Uncover News in any Sector – By James Watkins – One of the conversations I, and I’m sure many of you, have regularly is when your boss or team excitedly sit you down to explain a new campaign or, on the agency side, an incoming client. Reactions can be mixed. A new campaign or client can excite you. Potentially, though, there could be trepidation, particularly if the campaign or client exists in what is perceived as a dull sector or the issue in question seems highly technical.

Does It Matter If A Podcast Guest Has Paid to Play? – By Colin Hung (@Colin_Hung) – The consensus from the HITMC community is that it doesn’t matter if a guest on a podcast has paid to be there IF they are personable, provide value information and are entertaining to listen to. However, if the guest-who-paid is merely pitching their company then expect to be tuned out.

Agency News

Anderson Interactive

Stay Tuned! Debuting January 6th. Anderson Interactive will be on HealthcareNOW Radio with their new show Overrated & Underused.

Amendola Communications
TransformativeMed Engages Amendola For Strategic Public Relations and Content Marketing Services – Amendola Communications (@AmendolaComm) announced that TransformativeMed has engaged the agency to provide strategic PR and content marketing services. TransformativeMed, located in Seattle, provides apps embedded inside the EHR, which have proven to enhance workflow and clinician efficiency and makes the EHR usable thereby helping to reduce physician stress and burnout.

Amendola Communications Wins “Campaign of the Year” in Business Intelligence Group 2019 Public Relations and Marketing Excellence Awards Competition – Amendola Communications continues its award-winning momentum with the announcement that it earned the “Campaign of the Year” honors in the Business Intelligence Group’s (BIG) 2019 Public Relations and Marketing Excellence Awards for its “unicorn” public relations and content campaign for client Health Catalyst. (A “unicorn” is a privately held company valued at more than $1 billion.)

Agency Ten22

Marketing Positions

MRO Corp


HITMC 2020

Join the #HITMC community and hundreds of your peers for 3 days of knowledge sharing, collaborating, and most of all….FUN. The 2020 Healthcare and IT Marketing Conference (HITMC20) is their 7th annual event and they are looking forward to having you there!