Health IT Marketing Minutes

What makes marketing in the health IT space unique? Who are the movers and shakers? What’s working, what’s trending? Where can you learn more? This monthly roundup post will focus in on all things health IT when it comes to marketing.

To Listen

Tune in to What’s My Tagline? where we put the microphone in front of the healthcare marketing, sales, social media, and PR community. On the show, host Carol Flagg (@carolflagg) questions industry experts relative to their occupations on the impact of social media, the evolving role of content marketing, the critical factor of engagement to build brand loyalty, and more. On this episode, Carol talks with Stacy Goebel, Director of Social Media at Studio North and HITMC Marketer of the Year. Speaking during Mental Health Awareness Month and Stacy shares her personal story on life/work balance and why awareness around mental health is so important to her.

To Read

KNB Communications
Top 5 Free Tips for Health IT Inbound Marketers Looking to Increase SEO – Beth Cooper from KNB Communications (@KNBComm)  writes, Marketing budgets in the healthcare industry are not known to be robust. Healthcare marketers must constantly prioritize efforts. While inbound marketing can be labor intensive and can take awhile to build momentum, it can also be cost-effective and highly fruitful. We recommend inbound marketing as a strategy for many of our health tech clients. Inbound marketing is all about attracting leads via creating useful content rather than with traditional promotional methods.

HIT Marketing and PR
Healthcare Tradeshow Checklist – Colin Hung (@Colin_Hung) says, Healthcare’s fall conference season is coming – are you ready? As the calendar turns from August to September, Marketers shift their attention to the crazy fall conference season when there is literally a conference each week. In the fall, there are many large conferences like MGMA, RSNA, HLTH, and SHSMD as well as more focused events like Kyruus’s ATLAS and PointClickCare’s Summit.

This Ain’t Your Daddy’s Healthcare Competition – Sara Foster at Greystone (@Greystone) says, There was a time when a hospital’s biggest competitive concern was the hospital down the street or the health system with several locations in and around its service area. But those days are long gone, now that retailers are getting into the provider space.

Presenting logo design concepts in a way that gets to an optimal result – Casey Frushour, Senior Creative Director at Clarity Quest (@CQmarketing) writes, A brand identity is the most important visual element of a company or product. As Seth Godin writes, “Your promise is your brand…a logo is the Post-it reminder of that promise.” Creating a new logo can be an exciting or frustrating process, depending on how the creative agency and client approach the project.

Agency News

Aria Marketing
Aria Marketing Establishes Wellness Officer Role, Launches Comprehensive Programing to Advance Employee and Company Wellness – Aria Marketing (@AriaMarketing) named its first-ever Wellness Officer in an effort to advance the health and wellness of its employees. Senior account executive Ashley Owen will draw on her years of professional and personal experience in the health and wellness space to lead Aria’s wellness initiative in addition to carrying out her client responsibilities.

Amendola Communications
Amendola Promotes Marcia Rhodes to Vice President – Amendola Communications (@AmendolaComm) has promoted Marcia Rhodes to the position of Vice President, the agency announced. The promotion is the latest in a steady progression of responsibility for Rhodes, who originally joined the agency in 2013 […]

Finn Partners
Leading New York-Based Health Agency Lazar Partners Joins FINN Partners to Create One of the Sector’s Largest Practices – Global marketing and communications firm, Finn Partners (@FinnPartners), has acquired Lazar Partners, a 22-person, health-dedicated public and investor relations agency headquartered in New York City. The firm serves clients in the digital/health, health/tech, medical device and biopharma sectors.

Marketing Positions

MRO (@MROCorp) has an open position – The Director of Marketing oversees the company’s integrated marketing strategies, which includes brand and messaging management, public relations, digital marketing, SEM (PPC, SEO), social, content marketing, marketing automation, campaigns, advertising, events, trade shows, sponsorships, awards, charitable giving, client appreciation and communications, and employee communications. This role manages an internal team in addition to contracted PR, SEM, website and graphic design professionals. The Director of Marketing reports to the Chief Sales Officer.

From KNB Communications (@KNBComm) – Congrats to Jemma Roche who recently joined their team as their new Marketing Coordinator.

Protenus (@Protenus), the healthcare compliance analytics platform that protects patient data for the nation’s leading health systems, announced the addition of Monica Giffhorn as Vice President of Marketing. Prior to joining Protenus, Monica spent 20+ years in strategy and digital marketing leadership roles for companies including Accenture, and


SHSMD19 Event Recap

HITMC 2020