What makes marketing in the health IT space unique? Who are the movers and shakers? What’s working, what’s trending? Where can you learn more? This monthly roundup post will focus in on all things health IT when it comes to marketing.
Tune in to What’s My Tagline? where we put the microphone in front of the healthcare marketing, sales, social media, and PR community. On the show, host Carol Flagg (@carolflagg) questions industry experts relative to their occupations on the impact of social media, the evolving role of content marketing, the critical factor of engagement to build brand loyalty, and more. On this episode, Carol talks with Stacy Goebel, Director of Social Media at Studio North and HITMC Marketer of the Year. Speaking during Mental Health Awareness Month and Stacy shares her personal story on life/work balance and why awareness around mental health is so important to her.
Top 5 Free Tips for Health IT Inbound Marketers Looking to Increase SEO – Beth Cooper from KNB Communications (@KNBComm) writes, Marketing budgets in the healthcare industry are not known to be robust. Healthcare marketers must constantly prioritize efforts. While inbound marketing can be labor intensive and can take awhile to build momentum, it can also be cost-effective and highly fruitful. We recommend inbound marketing as a strategy for many of our health tech clients. Inbound marketing is all about attracting leads via creating useful content rather than with traditional promotional methods.
HIT Marketing and PR
Healthcare Tradeshow Checklist – Colin Hung (@Colin_Hung) says, Healthcare’s fall conference season is coming – are you ready? As the calendar turns from August to September, Marketers shift their attention to the crazy fall conference season when there is literally a conference each week. In the fall, there are many large conferences like MGMA, RSNA, HLTH, and SHSMD as well as more focused events like Kyruus’s ATLAS and PointClickCare’s Summit.
This Ain’t Your Daddy’s Healthcare Competition – Sara Foster at Greystone (@Greystone) says, There was a time when a hospital’s biggest competitive concern was the hospital down the street or the health system with several locations in and around its service area. But those days are long gone, now that retailers are getting into the provider space.
Presenting logo design concepts in a way that gets to an optimal result – Casey Frushour, Senior Creative Director at Clarity Quest (@CQmarketing) writes, A brand identity is the most important visual element of a company or product. As Seth Godin writes, “Your promise is your brand…a logo is the Post-it reminder of that promise.” Creating a new logo can be an exciting or frustrating process, depending on how the creative agency and client approach the project.
Aria Marketing Establishes Wellness Officer Role, Launches Comprehensive Programing to Advance Employee and Company Wellness – Aria Marketing (@AriaMarketing) named its first-ever Wellness Officer in an effort to advance the health and wellness of its employees. Senior account executive Ashley Owen will draw on her years of professional and personal experience in the health and wellness space to lead Aria’s wellness initiative in addition to carrying out her client responsibilities.
Amendola Promotes Marcia Rhodes to Vice President – Amendola Communications (@AmendolaComm) has promoted Marcia Rhodes to the position of Vice President, the agency announced. The promotion is the latest in a steady progression of responsibility for Rhodes, who originally joined the agency in 2013 […]
Leading New York-Based Health Agency Lazar Partners Joins FINN Partners to Create One of the Sector’s Largest Practices – Global marketing and communications firm, Finn Partners (@FinnPartners), has acquired Lazar Partners, a 22-person, health-dedicated public and investor relations agency headquartered in New York City. The firm serves clients in the digital/health, health/tech, medical device and biopharma sectors.
MRO (@MROCorp) has an open position – The Director of Marketing oversees the company’s integrated marketing strategies, which includes brand and messaging management, public relations, digital marketing, SEM (PPC, SEO), social, content marketing, marketing automation, campaigns, advertising, events, trade shows, sponsorships, awards, charitable giving, client appreciation and communications, and employee communications. This role manages an internal team in addition to contracted PR, SEM, website and graphic design professionals. The Director of Marketing reports to the Chief Sales Officer.
Protenus (@Protenus), the healthcare compliance analytics platform that protects patient data for the nation’s leading health systems, announced the addition of Monica Giffhorn as Vice President of Marketing. Prior to joining Protenus, Monica spent 20+ years in strategy and digital marketing leadership roles for companies including Accenture, and Advertising.com.
SHSMD19 Event Recap
We all stood up before these statements appeared, we were to sit down when one applied to us, there were only a handful of people standing after just the first one popped up. A reminder that we have to be more conscious of taking care of ourselves and each other #burnout #SHSMD19 pic.twitter.com/B95vuHiwRU
— Amy Jose (@amyjose21) September 11, 2019
Medicine is ultimately about people – understanding them, their needs, and effectively motivating them to take action. And that’s what #marketing does too! – epiphany that motivates @ZeevNeuwirth #shsmd19 pic.twitter.com/AkbpUWfCar
— Colin Hung (@Colin_Hung) September 10, 2019
This idea is SO cool! They used this “take out menu” for their EHR training so people could check off what elements would be most helpful for them, they were engaged and >90% rated training as USEFUL! Ideas are cooking in my mind for other trainings. @kldavid @dandunlop #SHSMD19 pic.twitter.com/XmJye9zgWx
— Amy Jose (@amyjose21) September 11, 2019
— Colin Hung (@Colin_Hung) September 9, 2019
More details and the official announcement coming out soon, but always happy to spoil things for those on Twitter. pic.twitter.com/xjxfTNMI7q
— John Lynn (@techguy) September 5, 2019
— Roberta Mullin (@mssoftware) September 11, 2019