Health Innovation



Reducing Health System Strain Starts with Improving Emergency Department Operations

By Saurin Shah – Emergency departments are the frontline of healthcare, handling over 155 million visits annually in the U.S. alone. Yet, despite their critical role, EDs are increasingly burdened by overcrowded waiting rooms, a persistent shortage of healthcare professionals, outdated communication technologies, and a lack of interoperability, all of which create inefficiencies and impact patient outcomes.


From Compliance to Clarity

By Curtis Miller – How Unified Provider Lifecycle Platforms Are Powering Healthcare’s Next Wave of Decision Intelligence – For years, healthcare’s biggest breakthroughs have been driven by the promise of greater insights. Yet, even as artificial intelligence and predictive analytics transform other industries, healthcare continues to wrestle with…


Beyond Campaigns: Using Analytics to Transform Pharma and Healthcare Outcomes

By Karin Hayes – Pharma marketing is evolving beyond traditional, one-size-fits-all approaches toward more personalized, data-driven engagement that truly connects with today’s consumers. Data now fuels smarter engagement, empowering patients to take a more active role in their care, giving providers deeper insight into treatment decisions, and ultimately improving outcomes.



The Hospital’s Hidden Supply Chain

By Ellie Gabel – How RTLS Are Tracking More Than Just Patients – Real-time location systems have become essential to modern hospital operations, providing instant visibility into the movement of patients, staff and assets across complex health care environments. While traditionally viewed as a patient-flow management tool, RTLS has evolved into a powerful engine for supply chain visibility.


If Healthcare Marketing Can’t Keep Up, Patients Will Click Away

By Chris Pace – Whether someone’s trying to find a provider, get cost information, or understand their next step in care, search is the primary gateway. Expectations are sky-high, shaped by the search experiences people have every day with Amazon, Google and ChatGPT. If your health system can’t meet those expectations, patients will go elsewhere, quickly.