Articles by Industry Expert

Beyond Campaigns: Using Analytics to Transform Pharma and Healthcare Outcomes

By Karin Hayes – Pharma marketing is evolving beyond traditional, one-size-fits-all approaches toward more personalized, data-driven engagement that truly connects with today’s consumers. Data now fuels smarter engagement, empowering patients to take a more active role in their care, giving providers deeper insight into treatment decisions, and ultimately improving outcomes.



Making It to 117

By David Ostrowsky – When Maria Branyas Morera came into the world on March 4, 1907, Theodore Roosevelt was president, movie theater admission was a nickel, and electric washing machines had yet to become standard household items.





2026 CMS Quality Reporting Changes

By Amy Ardisana – CMS has released the 2026 Physician Fee Schedule Proposed Rule, proposing several changes to the QPP and its reporting frameworks. Unlike previous years marked by extensive regulatory overhauls, CMS has proposed a limited number of policies, emphasizing its commitment to program stability while continuing the strategic transformation of healthcare quality measurement.


Clinical Communication Maturity

By Ashish Singh – The Missing Foundation of Digital Health ROI in Asia Pacific and the Middle East – Across Asia Pacific and the Middle East, hospital digital strategy has been dominated by EMR upgrades, infrastructure refresh cycles, and pilot projects in AI and analytics. Investment capital is chasing complexity.