April 2022 Health IT Marketing Minutes

What makes marketing in the health IT space unique? Who are the movers and shakers? What’s working, what’s trending? Where can you learn more? This monthly roundup post will focus in on all things health IT when it comes to marketing.

To Listen

On this episode of What’s My Tagline? I spoke with with James Aita, the Director of Strategy and Business Development for Medicomp Systems, and Grace Vinton, a seasoned PR expert at Amendola Communications at HIMSS in Orlando. March saw the resumption of two large-scale, in person conferences. One, an inaugural event and the other a long-standing conference and exhibition that’s been hosted for decades. We’re of course talking about ViVE, and the HIMSS. We turned our attention to HIMSS, which concluded in March in Orlando and ask again –– is there room in our industry for two large scale health IT conferences?

To Read

KNB Communications
How to Use Social Media to Drive SEO in Healthcare Marketing – Olivia Caron at KNB Communications (@KNBComm) says – One of the goals of marketing and PR campaigns is to improve search engine optimization. Effective execution of marketing campaigns can cause an increase in website traffic, as well as social media engagement. As a result, this is the increased SEO that you should want to see from your marketing campaigns. Many professionals in this industry try to promote SEO through blog articles, and social media posts.

10 Tried and True Podcast Interview Questions – Ashlee Sierra, Writer for Brafton (@Brafton) says, When it comes to podcasts, you want all participants to walk away feeling successful: yourself as the podcast host, your interviewee as the person in the spotlight and your listeners as those who benefited from your conversation. The truth is that this all comes down to your questions. Asking the right questions can mean the difference between an engaging conversation and a podcast episode that falls flat.

Clarity Quest
Emerging healthcare technology trends: Part 1 & Part 2 – Alex Tate, Health IT Writer, written for Clarity Quest Marketing (@CQmarketing): The healthcare sector has experienced the most transformation since the COVID-19 pandemic. It has undergone many changes and has adapted to new circumstances. The use of healthcare tech is a key trend in healthcare that will shape the future. According to the HIMSS report, around 80% of healthcare systems intend to increase their investments in digital health over the next five years. The intention is clear. But which technologies are worth spending on? This report will give you the answers to your question.

HIMSS22: A Marketing Perspective – Colin Hung (@Colin_Hung) writes – Overall, the 2022 edition of the annual HIMSS conference was a pleasant surprise. There was a buzz in the exhibit hall and in the sessions that was noticeably absent in 2021. From a marketing perspective HIMSS22 was less flash and more substance than prior years – a welcome pivot. There were still stylish booths, but nothing over-the-top or excessive.

Agency News

SyTrue Engages Amendola for Strategic PR and Marketing Services
Amendola Communications (@AmendolaComm) announced that SyTrue, the leader in modernizing payer workflows to reduce costs and increase efficiencies, has selected the firm as its agency of record to amplify client successes and industry best practices after a competitive review of agencies.

Marketing Hires & Now Hiring

Agency Ten22/Finn Partners



FINN Partners

When: Every Tuesday, Noon ET (9 AM PT)

WhatMonthly chats on marketing strategies in health IT. Sponsored by: Healthcare IT Marketing and PR Conference. Find the topic for the next #HITMC Tweetchat.  View previous Tweet Chat summaries.




Overrated & Underused
Killer public relations, marketing and social media in healthcare requires making the right moves at the right time. Hosts, experienced marketers Jen Jennings (@Jen_Jennings) and Tom Testa (@Tom_Testa) have emerged from the trenches to provide the answers. In each episode, they will debate the most OVERRATED & UNDERUSED promotional tactics – evaluating each not only for their effectiveness, but their cost-effectiveness, while sharing best practice examples and challenging the status quo. Take a listen.


Urgent Care Marketing 101 – free, online marketing eBook from Experity (@ExperityHealth)
An urgent care clinic, like any business, is only profitable if patients continue to use its services over time. Unfortunately, many urgent care facilities have a restricted marketing budget, which can severely limit new business volume and community engagement. According to Andrew Ibbotson, Vice President of the National Research Corp. in Nebraska, “Urgent care traffic is driven more by online search results, geography, wait times, and availability than traditional healthcare delivery.” These added complications make identifying the most effective marketing strategies for your walk-in clinic even more essential to success.