OptimizeRx

Health IT Appointments & Hires

Latest announcements made from companies and organizations on hiring include Ellipsis Health, AllyGPO, Trialbee, OptimizeRx, AGS Health, NASCO, Carenet Health, Ebix, Nabla, Availity, AArete, Bridge Oncology, DirectTrust, Point-of-Care Partners, Pivot Point Consulting, & FINN Partners.

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Health IT Business News – June 4, 2026

Health IT business news from Reimagine Care, DeepIntent, OptimizeRx, Wolters Kluwer Health, Clearsense, QuantHealth, UniDoc Health, CharmHealth, athenahealth, ConcertAI, Ambience Healthcare, Kythera Labs, PointClickCare, AvaSure, TeleTracking Technologies, Buzz Health, athenahealth, and more.


Health IT Marketing Minutes – May 2026

What makes marketing in the health IT space unique? Who are the movers and shakers? What’s working, what’s trending? Where can you learn more? News from Unlock Health, Swaay.Health, anthonyBarnum, Matter Communications, KNB Communications, Brafton, Supreme Group, FINN Partners, Envision Health, StudioNorth, & more.


Studies, Surveys and Reports: What Can We Learn?

We have rounded up some reports and surveys from around the industry that we thought were of interest from SimplePractice, HFMA, AHIP, Journal of Medical Internet Research, Verato, UnitedHealthcare, InStride Health, Sage Growth Partners, RevSpring, OptimizeRx Corp, eClinical Solutions, Weatherby Healthcare, AMA and more.


NOW in Life Sciences – May 2026

In this monthly report you will find news and highlights in the Applied Life Sciences from Medical Microinstruments, OptimizeRx Corp, Orphan Therapeutics Accelerator, Robocath, Ballad Health, CVRx, ImpediMed, AiZtech Labs, Cardioline, Banner Health, Laguna Diagnostics, AOP Health, BD, BIOTRONIK, Crown Bioscience, and more.




Beyond Campaigns: Using Analytics to Transform Pharma and Healthcare Outcomes

By Karin Hayes – Pharma marketing is evolving beyond traditional, one-size-fits-all approaches toward more personalized, data-driven engagement that truly connects with today’s consumers. Data now fuels smarter engagement, empowering patients to take a more active role in their care, giving providers deeper insight into treatment decisions, and ultimately improving outcomes.