What makes marketing in the health IT space unique? Who are the movers and shakers? What’s working, what’s trending? Where can you learn more? News from Matter Communications, Brafton, Swaay.Health, ClarityQuest, KNB Communications, Amendola Communications, Dazos, Vereigen Media, Merge, FINN Partners, & more.
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This month for our roundup on health IT marketing we decided to round up some of our marketing experts to tell us what we might see in the new year. Here is what we found out.
Our 2025 Countdown Continues! #5 from FINN Voices and What’s My Tagline?. Follow us until the end of the year for our reveal of the top 10 played episodes from the radio and from the podcast network on Healthcare NOW Radio.
The thought leaders in our community are good about sharing their thoughts on the issues of today. Here are the top read and shared guest posts of November that we think deserve sharing again.
NOW on Demand FINN Voices episode with host Beth Friedman and her guest Phil Sobol, Chief Commercial Officer at CereCore. They unpack the latest insights from CIO conversations, focus groups, and industry media to forecast what’s ahead for health IT purchasing in 2026.
By Erica Olenski – At the 2025 CHIME Fall Forum, the usual focus on technical architecture, AI, and cybersecurity was still present, but something deeper took center stage. Conversations kept returning to trust, safety, and resilience as essential foundations for digital transformation. This piece reflects on the event through these themes, examining leadership, human-centered design, and system accountability.
The thought leaders in our community are good about sharing their thoughts on the issues of today. Here are the top read and shared guest posts of October that we think deserve sharing again.
By Beth Friedman – AHIMA recently held its 2025 Convention in Minneapolis, Minnesota, setting a vision to empower, evolve, and impact. As a 20+ year veteran of this event, I can wholeheartedly attest that health information (HI) professionals are ready to live out these verbs and digitally transform their roles.
By Beth Friedman – Experts Tackle Cardiac Rhythm Monitoring Data Challenges – Imagine making sense of clinical data transmitted from thousands of remote patients, all with different cardiac devices, data formats, and submission schedules. Some data is billable, while other transmissions are not, yet all must be assessed for clinical significance as patient lives could be on the line.