Studies, Surveys and Reports: What Can We Learn?

We have rounded up some reports and surveys from around the industry that we thought were of interest.

Healthcare Professionals Highlight Medication Prior Authorization Challenges & Solutions
Surescripts®, a health intelligence network, has released a new survey revealing widespread frustration among prescribers and pharmacists over prior authorization requirements, which they say delay treatment and can harm patients. Despite these concerns, clinicians also express optimism about using innovative technology to eliminate barriers and improve access to timely, effective treatment.

Nearly 60% of Americans Aged 60+ Comfortable Using Digital Payments for Healthcare
Nearly 60% of older consumers are at least somewhat comfortable using digital payments for healthcare, according to the results of a survey conducted on behalf of TrustCommerce®, a Sphere company, a leading provider of end-to-end integrated healthcare payments and security software.

Personalization in Health Insurance: The Promise, the Pitfalls, and the Path Forward
In June 2025, Data Axle partnered with Dynata, the world’s largest first-party data company, to survey 1,000 U.S. adults about their expectations and comfort levels with data use and personalization in healthcare. The findings reveal a growing demand for relevance and individualization—but with clear guardrails around trust, transparency, and control.

Leveraging Transparency in Coverage Data to Reveal Actionable Information on Commercial Rates
Trilliant Health, a healthcare analytics firm, released a new report analyzing inpatient and outpatient commercial rates from the Transparency in Coverage (TiC) data. The report analyzes data for 2,659 hospitals and 3,491 ambulatory surgery centers to reveal stark variations in negotiated rates across geography, payers, care settings and facilities.

Telehealth Statistics: The Rise of Remote Healthcare and Fast Prescriptions
As telehealth offers patients a fast, convenient alternative to in-person appointments, many are opting out of visiting doctors’ offices. Harmony Healthcare IT, a firm that works with health data management, surveyed ~1,000 Americans about their telehealth preferences and concerns. The data shows that while many value comprehensive in-person care, the convenience of appointments often outweighs in-person benefits.

2025 Omniscient Health Physician Medicare Income Report
Omniscient Health, a healthcare data science, research and consulting firm, has found doctors are currently paid one-third less for Medicare patients than a decade ago. The 2025 Omniscient Health Physician Medicare Income Report shows the 33.6% decline in real income is driven by three converging forces.

State of Product Innovation 2025: AI Adoption and Collaboration Trends
Propel Software, creator of the first product value management (PVM) platform that transforms how businesses create, market, sell, and service products, unveiled medical device industry findings from its State of Product Innovation 2025: AI Adoption and Collaboration Trends research. The survey, commissioned by Propel Software and conducted by Talker Research, found AI adoption in the medical device market trails all other industries surveyed, with a significant 50% lag versus high tech. Three quarters (76%) of medical device respondents don’t use AI in product operations and struggle with effectiveness as a result, highlighting the challenge the industry faces between adopting new technology and needing to remain compliant with global regulatory standards.

Value-Based Care Issue Brief
Value-based care delivers a higher quality of care and better medication prescription adherence to evidence-based medicine for Medicare Advantage patients diagnosed with heart failure, according to findings released by health and well-being company Humana Inc. in its latest Value-Based Care Issue Brief.

The Identity Intelligence Imperative: Bridging Gaps in Customer, Patient, and Constituent Experiences
Verato®, the identity intelligence experts, announced findings from newly commissioned research: The Identity Intelligence Imperative: Bridging Gaps in Customer, Patient, and Constituent Experiences. The study shows organizations across regulated industries are racing towards digital transformation, but 90% of leaders state that fragmented and siloed identity data significantly undermines their ability to deliver the seamless, personalized, and positive experiences their customers expect today. The inability to have a complete view of customers, patients, members, and constituents bears substantial consequences, including limited operational efficiencies (58%), impeded brand trust (50%), and decreased customer satisfaction (46%).

Decoding the Healthcare COO Role: A Blueprint for Excellence
A Chief Operating Officer role in healthcare is so critical and yet often poorly defined and inconsistent from one organization to the next. This in-depth report, a collaboration with Vizient, Inc., offers a framework for understanding the modern COO.