What makes marketing in the health IT space unique? Who are the movers and shakers? What’s working, what’s trending? Where can you learn more? This monthly roundup post will focus in on all things health IT when it comes to marketing.
To Listen
ICYMI – On this episode I welcome Irene Lecker, PhD, Director of Strategy at Supreme Optimization, part of Supreme Group. She joins me to talk about strategies for generating high quality sales leads using the LinkedIn advertising platform.
To Read
Brafton
Smarter LinkedIn Marketing: Using AI to Craft Engaging Posts in 2025 – Florian Fuehren, Senior Writer at Brafton says, Artificial intelligence is finally out of kindergarten. For a while, let’s confess it, we taped every crayon drawing to the fridge — generic copy that stuffed feeds with bland, top-level advice and once-effective influencer tropes — simply because we were proud we had added those relevant hashtags with AI technology. Alas, we’re all getting pretty tired of AI slop, so generating a 5-step morning routine simply doesn’t cut it anymore, at least not if your goal is to create engaging content. Ready to retire the fridge art workflows and ship engaging LinkedIn posts that respect your audience — tuned to role, region and real pain? Then this guide shows you how to do it.
KNB Communications
The Taylor Swift + Travis Kelce guide to healthcare marketing mastery – Emily Boland at KNB Communications writes, For those without a football fan, a music lover, or an Internet connection in their life — Taylor Swift and Travis Kelce (better known as TNT) are engaged. While they’ve both mastered the skills needed to earn top spots in their industries — a fistful of Super Bowl rings and a record-breaking number of Grammy Awards — what they’ve done “off the clock” to market their brands is even more impressive. Here are six ways healthcare and biotech companies can borrow a page from TNT’s playbook (or music sheet) and rise to the top of the industry:
Amendola Communications
5 Tips for Pitching Press Releases to Media – Brandon Glenn, Senior Content Director at Amendola Communications writes, Despite many protestations otherwise, the press release is not dead. Press releases remain a useful means of sharing key company news, communicating with the broader market, and generating interest among journalists that ideally leads to attention from prospects and customers. This blog post will offer several key tips for pitching press releases to media, such as including an attention-grabbing subject line, a newsworthy angle that ties in to current industry trends and targeting the right journalists.
Agency News
Marketing Hires & Now Hiring
👋 Meet Kristen, our new Senior Account Director! She brings 24 years of B2B + healthcare expertise and a passion for strategy, storytelling, and strong client partnerships. #NewHire #MakeItMatter pic.twitter.com/0H9NnXWN9B
— StudioNorth (@StudioNorthUSA) September 15, 2025
Events & Communities
SHSMD Connections 2025 – Society for Health Care Strategy & Market Development
When: October 12-14, 2025
Where: Hilton Anatole, Dallas TX
Event Page
Register for this event.
Join them for the premier event in health care strategy, where leaders in marketing, communications, planning and business development come together to network, share insights and shape the future of health care. Mark your calendar and get ready for an unforgettable experience filled with innovative sessions, inspiring keynotes and valuable connections.
HCIC – Healthcare Interactive Conference
When: November 9-12, 2025
Where: Caesars Palace, Las Vegas NV
Event Page
Hashtag: #HCIC25
Register for this event.
The Premier Conference for Healthcare Marketers and Digital Leaders – HCIC is your strategic roadmap where marketing, digital innovation, and consumer experience intersect! Your time at HCIC will empower you to realign marketing and digital strategies while elevating your team and organization.
Resources
Elevate Your Rare Disease Marketing – MERGE life science industry experts created this guide to provide a new perspective towards three tried-and-true tenets of rare disease marketing. You can expect to learn how modern solutions to age-old challenges can make a real difference for your company and the community.
Urgent Care Marketing 101 – free, online marketing eBook from Experity (@ExperityHealth)
An urgent care clinic, like any business, is only profitable if patients continue to use its services over time. Unfortunately, many urgent care facilities have a restricted marketing budget, which can severely limit new business volume and community engagement. According to Andrew Ibbotson, Vice President of the National Research Corp. in Nebraska, “Urgent care traffic is driven more by online search results, geography, wait times, and availability than traditional healthcare delivery.” These added complications make identifying the most effective marketing strategies for your walk-in clinic even more essential to success.