ONC Blue Button Video Challenge Begins

Latest ONC Health IT Video Contest Announced

Yesterday ONC kicked off the Blue Button Video Challenge as a means to create awareness around its Blue Button initiative. The challenge is an open call to the public to create a short and engaging video to encourage others to learn more about the Blue Button. This video challenge is the fifth in a series of ONC Health IT video contests. The goal of these contests is to motivate and inspire consumers to leverage health IT technology to better manage their or their loved ones health care.

Submissions for this contest will be accepted through November 13, 2012. Prizes awarded are as follows:

  • First Prize $3,000
  • Second Prize $2,000
  • Third Prize $1,250
  • Honorable Mention (2) $750
  • Popular Choice Award $600

Judging criteria for this challenge includes:

  • Creativity and story script
  • Potential Impact on Increasing Awareness of Blue Button –  does the video resonate with others?
  • Implementation of the Idea – videos should be fun, edgy and memorable
  • Video Plays – number of plays on YouTube or Vimeo

Videos can be submitted from existing Blue Button users or from those who have never heard of it till now.  Contest participants must mention “Blue Button”, show an official image of the Blue Button logo and mention the Blue Button website, www.healthIT.gov/bluebutton, as a source for people to learn more.

Read more about content rules and eligibility on the Blue Button video contest site.

About the Blue Button Initiative

Through ONC’s Blue Button Pledge Community (www.healthit.gov/pledge), hundreds of private sector and non-profit organizations have voluntarily pledged to make it easier to get secure, electronic access to your personal health information. We expect more and more health care providers, health plans, pharmacies, labs and others to join the Blue Button Pledge and provide you and your caregivers with easy-to-use tools to securely view, download and conveniently share your health information so you can better manage your health and your health care providers can have a more complete picture of your health.