May 2024 Health IT Marketing Minutes

What makes marketing in the health IT space unique? Who are the movers and shakers? What’s working, what’s trending? Where can you learn more? This monthly roundup post will focus in on all things health IT when it comes to marketing.

To Read

Clarity Quest
Is your B2B marketing boring? Gen Z will let you know. – Dalton Patterson, Account Director at Clarity Quest writes, We have a diversified mix of generations inside the Clarity Quest team and Supreme Group. Many of our employees saw the launch of Atari, NES, the bag phone, the Nokia brick (throwback to the Snake game, amirite?), iPod, iPhone and more. That’s only hardware advancement; don’t get us started on the launch of ChaCha, the WWW (World Wide Web), Google and MySpace (PLEASE leave your page song in the comments if you remember it!). Our health tech marketing agency has been around the block regarding technological and communicative advancements spanning the Boomer, Gen X, Millennial and now Gen Z generations. It got us thinking: what will B2B marketing for Gen Z mean?

Collaboration Needed Between Marketing and Patient Experience Teams – By Colin Hung – Marketing and Patient Experience teams have similar goals, yet rarely do marketers stay involved past the point of getting a patient in the door. Learn how closer collaboration can improve brand positioning, campaign effectiveness, and even bolster budgets.

How To Use ChatGPT for SEO: 5 Steps for Success – Rebeka Meszaros, Content Writer at Brafton says, Are you looking for new ways to sharpen your search engine optimization (SEO) and content strategies? If you’re an SEO specialist and have not yet used ChatGPT to improve your rankings, it’s time to take a closer look at what it can do for your digital marketing efforts. This article will guide you through using ChatGPT to improve your search engine visibility and create content that truly engages your audience. Ready to see how AI can help you stand out in a crowded digital space? Let’s dive into the practical steps to maximize your SEO efforts with the power of generative AI.

Mid-year is Looming: Time to Upgrade or Initiate PR – Melissa Anthony at anthonyBarnum writes, We are all a couple of months away from the back half of the year, and it has been a long year already amid persistent inflation and global tensions casting a shadow. Yet, we are also at the forefront of rapidly advancing technologies that are reshaping entire sectors. It’s not just GenAI; it’s automation, wider adoption of drones, and advancing healthcare technologies. New technology is taking hold rapidly, leading toward an explosive rate of innovation and adoption. The pace of innovation cannot be contained, even as the global and political spheres storm overhead.

KNB Communications
Crafting impactful B2B healthcare marketing campaigns: essential design principles for healthcare, health tech, and life sciences companies – Laura Hill, Marketing Manager at KNB Communications writes, Developing effective B2B marketing strategies is key to distinguishing your brand. Design is a crucial tool in this process—it helps convey complex information succinctly and fosters trust among targeted professionals and decision-makers. This guide explores essential design principles that can significantly enhance the effectiveness of your marketing campaigns. Let’s discuss how to establish a robust brand identity and leverage advanced user experience strategies so your messages resonate deeply with the unique needs of the healthcare, health tech, and life sciences industries.

How awareness months can fuel powerful healthcare marketing strategies – Lorraine McMeekin, Senior Director, Strategy – Healthcare at StudioNorth says, Working in healthcare marketing, you’ve likely had someone pass by your desk and ask, “What are we doing for <>?” What’s been your response? Often it comes down to your organization’s point of view and how health awareness months align to the brand’s identity. For many, these acknowledgements are not simply a one-time social media mention — they’re part of a larger strategy. For others (I’m looking at you, lean and mean healthcare digital marketing teams!), these efforts can fall squarely into the “nice to have” column of an annual plan overflowing with “need to haves.”

Agency News

Volpara Health Appoints Clarity Quest as Agency of Record
Following a rigorous selection process, Volpara Health, a global company in software for the early detection and prevention of cancer, announced that it has selected Clarity Quest (part of Supreme Group), a strategic marketing agency growing healthcare and life sciences companies, as its agency of record effective immediately.

Matter Health Survey Reveals Brands Are Prioritizing Multichannel Marketing Programs to Grow Awareness and Customer Base
Matter Communications released findings from its 2024 Matter Health Marketing Outlook Survey. The survey of healthcare marketing decision-makers revealed insights into top priorities in 2024 including product/service awareness, agency partnerships and the use of artificial intelligence (AI). Survey findings uncovered the top two priorities for healthcare marketers in 2024 are increasing awareness for their product or service (26.3%) and reaching a specific audience (22.4%).

Marketing Hires & Now Hiring

Events and Communities

Healthcare Internet Conference

November 10-13, 2024, The JW Marriott, Austin, TX

Exhibitor & Sponsor Signup Now Open!

HCIC is the premier conference where executive and senior marketing, digital health and patient experience leaders come to focus on the business and transformation of healthcare. HCIC is where marketing, digital and the consumer experience converge! Your HCIC experience will help you refocus marketing and digital efforts while lifting up your team and organization. HCIC opens on Sunday with an awards program and a networking dinner and is followed by 3 days of educational sessions, inspiring keynotes and panel discussions and so much networking! See you in Austin!


Elevate Your Rare Disease Marketing – MERGE life science industry experts created this guide to provide a new perspective towards three tried-and-true tenets of rare disease marketing. You can expect to learn how modern solutions to age-old challenges can make a real difference for your company and the community.

Urgent Care Marketing 101 – free, online marketing eBook from Experity (@ExperityHealth)
An urgent care clinic, like any business, is only profitable if patients continue to use its services over time. Unfortunately, many urgent care facilities have a restricted marketing budget, which can severely limit new business volume and community engagement. According to Andrew Ibbotson, Vice President of the National Research Corp. in Nebraska, “Urgent care traffic is driven more by online search results, geography, wait times, and availability than traditional healthcare delivery.” These added complications make identifying the most effective marketing strategies for your walk-in clinic even more essential to success.