July 2025 Health IT Marketing Minutes

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Posted By: Carol Flagg August 2, 2025

What makes marketing in the health IT space unique? Who are the movers and shakers? What’s working, what’s trending? Where can you learn more? This monthly roundup post will focus in on all things health IT when it comes to marketing.

To Listen

ICYMI – On this episode of What’s My Tagline listen in as I speak with my good friend, colleague and all around healthcare rock star – Calli Dretke, Executive Vice President & Chief Digital and Marketing Officer at CHIME. Calli joins me to talk about recent developments, programs and initiatives coming out of the organization this year.

To Read

Swaay.Health
What Can Marketing and Health IT Professionals Expect at HLTH 2025? – John Lynn writes, One of the most exciting sets of conferences to hit the world of healthcare IT is the HLTH USA and ViVE conferences. For those not familiar with these conferences, the HLTH USA conference was established as a place to bring together healthcare innovation leaders from across the healthcare industry. This includes startups, pharma, providers, payers, and more in one place to share all the innovation that’s happening in healthcare.

Amendola Communications
The Art and Science of Content Marketing – Mardi Larson, Senior Account Director at Amendola Communications writes, Content marketing is a specialized function of marketing that focuses on creating, publishing, and distributing valuable, relevant, and high-value content to attract and engage target audiences. Having been in strategic communications roles for more than three decades, I embrace this model as the modern version of yesteryear’s “integrated communications” approach, where we ensured that content was widely distributed and shared across all the communications channels available to us. Back then there were only a handful of channels where today new channels are popping up every nanosecond, making content marketing programs more opportunistic and increasingly complicated all at the same time.

Brafton
What Does a Head of Marketing Do? Career Guide and Responsibilities – Aleisha White, Writer at Brafton says, Good marketing makes people notice. Great marketing makes people act. But, exactly defines great? Well, the mechanisms behind the scenes. And the first step is securing a capable sergeant to make all the tough calls. That’s the Head of Marketing or Chief Marketing Officer (CMO). As digital platforms multiply and audiences grow more discerning, brands need strategic leadership at the helm — and a marketing leader delivers.

Matter Communications
3 Reasons Trade Media Strengthens Your Healthcare PR Strategy – Ellie Quinn at Matter Communications writes, In today’s crowded media landscape, a smart healthcare PR strategy involves more than chasing tier-1 headlines, which are more competitive than ever. Matter Account Manager, Rachel Peck, recently broke this down in a blog post, if you missed it, you can check it out here! But while top-tier placements might be harder to land, that doesn’t mean your earned media strategy should take a back seat. In fact, trade publications are often the unsung heroes of media relations, especially in industries like healthcare. Not only are they more accessible, but they often offer deeper impact and better audience alignment than general-interest outlets.

Agency News

Elemeno Health Selects Amendola to Lead Robust Thought Leadership-Focused Integrated PR Program
Elemeno Health, a market leader in just-in-time microlearning solutions for frontline staff, announced it has selected Amendola, part of Supreme Group, to create and lead its integrated public relations and thought leadership program. The program will spotlight Elemeno’s transformative role in equipping frontline healthcare workers with just-in-time learning at the point of care.

Matter Named AOR for HighByte to Amplify the Company’s Leadership in Industrial Software Innovation
Matter Communications announced it has been named the agency of record (AOR) for HighByte to elevate the brand’s executive visibility and strengthen its position as a leader in Industrial DataOps. HighByte is an industrial software company addressing the data architecture and integration challenges faced by global manufacturers as they digitally transform.

Marketing Hires & Now Hiring

Xsolis

Open position for a Senior Marketing Operations Specialist

Genesee Health System

Events & Communities

SHSMD Connections 2025 – Society for Health Care Strategy & Market Development

When: October 12-14, 2025
Where: Hilton Anatole, Dallas TX
Event Page
Register for this event.

Join them for the premier event in health care strategy, where leaders in marketing, communications, planning and business development come together to network, share insights and shape the future of health care. Mark your calendar and get ready for an unforgettable experience filled with innovative sessions, inspiring keynotes and valuable connections.

HCIC – Healthcare Interactive Conference

When: November 9-12, 2025
Where: Caesars Palace, Las Vegas NV
Event Page
Hashtag: #HCIC25
Register for this event.

The Premier Conference for Healthcare Marketers and Digital Leaders – HCIC is your strategic roadmap where marketing, digital innovation, and consumer experience intersect! Your time at HCIC will empower you to realign marketing and digital strategies while elevating your team and organization.

Elevate Your Rare Disease Marketing – MERGE life science industry experts created this guide to provide a new perspective towards three tried-and-true tenets of rare disease marketing. You can expect to learn how modern solutions to age-old challenges can make a real difference for your company and the community.

Urgent Care Marketing 101 – free, online marketing eBook from Experity (@ExperityHealth)
An urgent care clinic, like any business, is only profitable if patients continue to use its services over time. Unfortunately, many urgent care facilities have a restricted marketing budget, which can severely limit new business volume and community engagement. According to Andrew Ibbotson, Vice President of the National Research Corp. in Nebraska, “Urgent care traffic is driven more by online search results, geography, wait times, and availability than traditional healthcare delivery.” These added complications make identifying the most effective marketing strategies for your walk-in clinic even more essential to success.