Health IT Marketing Minutes

What makes marketing in the health IT space unique? Who are the movers and shakers? What’s working, what’s trending? Where can you learn more? Our newest monthly roundup post will focus in on all things health IT when it comes to marketing.

To Listen

Tune in to What’s My Tagline? where we put the microphone in front of the healthcare marketing, sales, social media, and PR community. On the show, host Carol Flagg (@carolflagg) questions industry experts relative to their occupations on the impact of social media, the evolving role of content marketing, the critical factor of engagement to build brand loyalty, and more. This episode, Carol’s guests are James Muir (@B2B_SalesTips), national sales trainer, speaker and author of the PerfectClose and Jane Bogue (@janeinmaine), Chief Revenue Officer at Xtelligent Media. The three discuss prospecting in the technology era – do smart phones, email, social media and automated voice mail make prospecting more challenging or offer more opportunity?

To Read

American Marketing Association
How to Use Direct Mail in the Modern Marketing Mix – Far from dead, direct mail marketing gets a higher response rate than it did more than a decade ago. Here’s how marketers can take advantage​. Many marketers have long awaited the death of direct mail. Surely it couldn’t last much longer, they thought; after all, smartphones, video marketing and social media have all become vastly popular. Why would consumers still want to get physical mail?

Innovation in Media Relations Award Q&A with Beth Friedman – After Ten22 was awarded PR Daily’s “Innovation in Media Relations” award, Beth Friedman, Ten22’s CEO, offered her insight on how Ten22 arrived at their media tour strategy, and how they continue to be an innovative force in the world of healthcare PR.


Healthcare and IT Marketing Conference
April 17-19, 2019 in Boston MA
Hashtag: #HITMC19

The first of its kind healthcare IT marketing and PR conference focused on B2B marketing to doctors, practice managers, and hospital executives. Registration for HITMC 2019 is now open and you can still get the early bird registration rate until November 1, 2018! If you’d like to be kept up to date on all the conference details as they’re announced or have any questions, let them know on their contact us page.