Health IT Marketing Minutes

What makes marketing in the health IT space unique? Who are the movers and shakers? What’s working, what’s trending? Where can you learn more? This monthly roundup post will focus in on all things health IT when it comes to marketing.

HITMC 2019 – That’s a Wrap

As always we were happy to be sponsors of this year’s HITMC in Boston. And we have to say, like fine wine it gets better with age. Programming was topical and a little something for everyone that is marketing in the industry. Big shout outs to two great parties sponsored by newly launched Matter Health and SmartBrief. Congratulations to the 2019 Medigy HITMC Award Winners. All the nominees were well deserved.

And in this community, we few, we happy few, we band of brothers, you can count on them to keep the story going. Read HITMC19 Summaries and Recaps. And thanks John and Colin!

To Listen

Tune in to What’s My Tagline? where we put the microphone in front of the healthcare marketing, sales, social media, and PR community. On the show, host Carol Flagg (@carolflagg) questions industry experts relative to their occupations on the impact of social media, the evolving role of content marketing, the critical factor of engagement to build brand loyalty, and more. This episode, Carol’s guest is Marianne O’Hare (@MAOHare), Producer of Conversations on Health Care Radio Show. Marianne discusses her career in radio over the past few decades and how it is still relevant but changed.

To Read
Marketers Look to Dedicated Teams to Manage Digital Experience – From their blog Grey Matters, Sara Foster discusses how the customer digital experience is becoming critical to a brand. And this will take a team to make it successful.

Amendola Communications
Get Your Marketing and PR Programs Ready For Summer – Amendola Communications (@AmendolaComm) offers three ideas to help keep marketing and PR programs filled with energy and enthusiasm. As we near the end of spring, we’re reminded that vacation season is just around the corner. But while we firmly believe busy marketers and PR professionals deserve plenty of fun in the sun, we know that a good communications strategy never takes a day off.

MDG Advertising
Healthcare Marketing Data: Budget and Channel Trends – Michael Del Gigante, CEO at MDG Advertising (@MDGadvertising) says, Most healthcare firms expanded their marketing budgets last year and continued to use traditional channels to complement digital channels, according to recent research published by MM&M and Deloitte. The annual report was based on data from a survey conducted in January 2019 with 233 healthcare marketing professionals who work for companies in a range of areas, including diagnostics, pharma, biotech, and devices.

Clarity Quest
Ava Goes to HITMC and shares thoughtful insights – A really great list of 9 things she learned that shows how good the programming was this year.

Five Reasons to Hire a Pay-Per-Click Advertising Expert – Brian Shilling, Digital Marketing Director at Clarity Quest (@CQmarketing) says, Pay-per-click advertising is one of those digital marketing practices (much like search engine optimization) that requires niche expertise and years of staying up on historical changes, platform updates, and best practices. It’s easy to waste a ton of money on PPC advertising if you don’t know what you’re doing. If you’re considering Google Ads, Bing Ads, or LinkedIn Ads (and you should!) get in contact with one of our certified PPC experts.

Agency News

Amendola Communications
Holon Solutions Taps Amendola to Advance Its Standing as the Leading Liberator of Healthcare Data – Amendola (@AmendolaComm) announced that Holon Solutions has chosen Amendola as its primary agency of record. This partnership for media relations and PR will support Holon as they work to bring true interoperability to the healthcare space.

Clarity Quest
Clarity Quest’s 2019 brand identity overhaul – If you are a frequent visitor, you’ll notice lots of changes on the Clarity Quest (@CQmarketing) site. If you’re new, welcome! We’ve spent the past year updating the brand positioning and design of our agency and are excited to share our new work and the thought process behind the overhaul.

Clarity Quest Marketing wins Healthcare and IT Marketing Agency of the Year – From Chris: “It is a privilege to assist companies in telling and boosting their stories about innovative products that are truly progressing the quality of care. We thank our numerous clients and partners who so generously nominated us for this award. We’re humbled and motivated to move forward with even more innovative marketing.”


Podcasting: Why Healthcare and Health IT Companies and Organizations Need to Start and Start NOW
When: Thursday, May 9, 2019  2:00 – 2:45 pm ET
Register for this event.

Podcasting is on the rise and savvy healthcare and healthcare IT marketers need to explore podcasting as a valuable content platform to drive thought leadership and reach a highly engaged audience.

Join Carol Flagg, Managing Partner of Answers Media Network and HealthcareNOW Radio as she walks you through the latest research on the trajectory of podcast listenership, and reviews specific use cases.