What makes marketing in the health IT space unique? Who are the movers and shakers? What’s working, what’s trending? Where can you learn more? Our newest monthly roundup post will focus in on all things health IT when it comes to marketing.
To Listen
Tune in to What’s My Tagline? where we put the microphone in front of the healthcare marketing, sales, social media, and PR community. On the show, host Carol Flagg (@carolflagg) questions industry experts relative to their occupations on the impact of social media, the evolving role of content marketing, the critical factor of engagement to build brand loyalty, and more. This episode, Carol’s guest is Shereese Maynard (@ShereesePubHlth) an Independent Sr Healthcare Strategist. Shereese is well known on social media and helps practices incorporate a social media presence. Hear why and how you should take on Twitter, Facebook, and especially Instagram.
To Read
HITMC Awards Finalists Announced
The number of nominations and quality of the work submitted for this year’s HITMC Awards, sponsored by Medigy, was simply incredible. The response exceeded all expectations. In each category, the Awards Committee had to carefully sift through multiple nominations. It was not an easy task for them to choose the Awards finalists, but after careful consideration they came up with the following short list. See who made the cut.
Clarity Quest
Creating a microsite? Follow these 6 best practices. – A microsite is an individual webpage or group of webpages which are used to support, enhance, or supplement a primary or parent website. The main difference between a microsite and a parent site is its focus on one main topic or theme compared to the broader scope of the parent site.
Agency News
Amendola Communications
Amendola Communications (@AmendolaComm) Adds Content Marketer and Healthcare IT Specialist as Senior Writer – The agency announced that Louie Holwerk has joined the agency as Senior Writer. An award-winning healthcare IT writer and content marketer, Holwerk will create a wide variety of PR and marketing materials for the agency’s healthcare/healthcare IT clients.
Organizations need to continually reinvent themselves and that is exactly what we have done! Introducing Anderson Interactive’s new look! https://t.co/PYqY1tehXX pic.twitter.com/08jGs2wNzI
— Anderson Interactive (@Ander_Inter) April 1, 2019
Comings & Goings
What? Your favorite marketing exec is no longer at that company? We know how you feel! Where are the movers and shakers in health IT marketing hanging their hats these days? Here is some moves we have heard about.
Verato Welcomes Michelle Blackmer as VP of Marketing
Verato (@Verato_Software), a cloud-based patient identity matching solution, is pleased to announce that Michelle Blackmer has joined the company as vice president of marketing. In this role, Michelle will be responsible for the company’s go-to-market strategy, partner marketing, product marketing, lead generation, and marketing communications.
Events
Healthcare and IT Marketing Conference
Sixth Annual HITMC
April 17-19, 2019 in Boston MA
Hashtag: #HITMC19
The first of its kind healthcare IT marketing and PR conference focused on B2B marketing to doctors, practice managers, and hospital executives. Registration for HITMC 2019 is now open.
Keep up to date on:
The 6th Annual HITMC Conference, focused on healthcare B2B and B2C (Hospital and Medical Practice) marketing, will take place April 17-19, 2019 in Boston, MA. We are excited to be a sponsor again this year and will be highlighting our HealthcareNOW Radio station. Come and meet us at Table 3 during your breaks or lunch. If you haven’t yet registered for the event you can save $300 by using our promo code: answersmedia.
See you in Boston!
Podcasting: Why start? And why NOW?
When: April 25 @ 2:00 pm – 3:00 pm
Register for this event
Podcasting is on the rise and savvy healthcare and healthcare IT marketers need to explore podcasting as a valuable content platform to drive thought leadership and reach a highly engaged audience.
Join Carol Flagg, Managing Partner of Answers Media Network and HealthcareNOW Radio as she walks you through the latest research on the trajectory of podcast listenership, the basics demographics of listeners, and how you can use podcasting.