Health IT Marketing Minutes

What makes marketing in the health IT space unique? Who are the movers and shakers? What’s working, what’s trending? Where can you learn more? Our newest monthly roundup post will focus in on all things health IT when it comes to marketing.

To Listen

Tune in to What’s My Tagline? where we put the microphone in front of the healthcare marketing, sales, social media, and PR community. On the show, host Carol Flagg (@carolflagg) questions industry experts relative to their occupations on the impact of social media, the evolving role of content marketing, the critical factor of engagement to build brand loyalty, and more. This episode, Carol’s guests are James Muir (@B2B_SalesTips), author of the Perfect Close, and Jane Bogue (@janeinmaine) of Xtelligent Media. Part 2 – On this episode Carol continues her conversation with Muir and Bogue and the three dig a little deeper into closing techniques in the digital era.

To Read

HIT Marketing and PR
Last-Minute Conference Prep: 5 Pro Tips for Marketers
One week to go before exhibiting at a big conference – no time to add anything new right? You might want to rethink that assumption. From snapping your own stock photos to adding to your swipe file, there are many things that you can do to get more value from being an exhibitor. with almost no preparation.

Tune in to HealthcareNOW Radio at 1:30am, 9:30am and 5:30pm ET this week for John and Collins’ HIMSS preview with more tips on Healthcare IT Today.

Agency Ten22
Top 4 Healthcare IT Topics for 2019 – Beth Friedman, BSHA, RHIT, CEO and Founder of Agency Ten22 (@AgencyTen22) asks, Do you ever wonder what healthcare IT editors are thinking about? Or what topics healthcare provider executives are most interested in? We’re curious too. That’s why we travel to Chicago twice a year to meet with media, journalists and association leaders—even if the weather doesn’t cooperate.

Express Writers
The Lowdown on Google’s 2018 Core Update, The Medic Update (5 Ways to Maintain Rankings) – Julia McCoy, Founder of Express Writers (@ExpWriters) asks, Did you know Google came out with yet another core update in August 2018? It happened during the first week of the final month of summer. As you can surmise from the name, SEOers (especially Barry Schwartz of SEO Roundtable) believe this update mainly affected content in the health, medical, and wellness industries.

Agency News

Aria Marketing


Healthcare and IT Marketing Conference
Sixth Annual HITMC
April 17-19, 2019 in Boston MA
Hashtag: #HITMC19

The first of its kind healthcare IT marketing and PR conference focused on B2B marketing to doctors, practice managers, and hospital executives. Registration for HITMC 2019 is now open.

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See you in Boston!