Health IT Marketing Minutes

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Posted By: Carol Flagg November 29, 2018

What makes marketing in the health IT space unique? Who are the movers and shakers? What’s working, what’s trending? Where can you learn more? Our newest monthly roundup post will focus in on all things health IT when it comes to marketing.

To Listen

Tune in to What’s My Tagline? where we put the microphone in front of the healthcare marketing, sales, social media, and PR community. On the show, host Carol Flagg (@carolflagg) questions industry experts relative to their occupations on the impact of social media, the evolving role of content marketing, the critical factor of engagement to build brand loyalty, and more. This episode, Carol’s guest is the CEO and founder of Clarity Quest, Chris Slocumb (@CSlocumb). The two discuss mergers and acquisitions: how a well-planned, thought out marketing acquisition strategy can keep a company on track and preserve corporate image, reputation and even financial well-being.

To Read

Agency Ten22
What Makes a Successful Partnership—ComplyAssistant Q&A – Canon Sperrazza, Marketing Assistant for Agency Ten22 recently sat down with Gerry Blass, Ken Reiher and James Schroeder of ComplyAssistant, a healthcare compliance software and consulting provider, and Ten22 client, to discuss the value of partnerships, success stories and future plans. Here’s what they had to say.

Amendola Communications
What Kind of PR Client are you? – PR Specialist, Erik Yorke says many young organizations seeking to amplify their marketing and communications initiatives look to a public relations agency to help augment existing sales and marketing initiatives. But PR is not a one-size-fits-all discipline and it isn’t limited to media relations, as some still believe. Which means there are all types of ways to become a PR client.

Chris Slocumb, Clarity Quest

Agency News

Matter Communications Opens New Office in Pittsburgh
Matter Communications (@MatterComm) — a Brand Elevation Agency specializing in PR, social media, creative services and digital marketing — announced a new office in Pittsburgh, the agency’s sixth U.S. location. Matter’s expansion into Pittsburgh will make the agency more accessible to brands in the area’s booming tech scene and to a pool of top-notch communications and marketing professionals.

Aria Marketing


Agency Ten22
Intersect Healthcare Selects Agency Ten22 (@AgencyTen22) for Public Relations and Integrated, Digital Marketing Services – Ten22 announced it has been selected as the agency of record for Intersect Healthcare, Inc., one of the nation’s leading vendors of appeal services, denial management software and payer audit consulting for healthcare providers. Agency Ten22’s contracted services include content strategy, thought leadership, social media, digital marketing and media relations.

Amendola Communications
Amendola Communications (@AmendolaComm) Appoints Megan Smith as Senior Account Director – The agency announced that Megan Smith has joined the agency as senior account director, a specialist in integrated communications and digital strategies.

Events

Healthcare and IT Marketing Conference
Sixth Annual HITMC
April 17-19, 2019 in Boston MA
Hashtag: #HITMC19

The first of its kind healthcare IT marketing and PR conference focused on B2B marketing to doctors, practice managers, and hospital executives. Registration for HITMC 2019 is now open.

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See you in Boston!