Health IT Marketing Minutes

What makes marketing in the health IT space unique? Who are the movers and shakers? What’s working, what’s trending? Where can you learn more? This monthly roundup post will focus in on all things health IT when it comes to marketing.

To Listen

Tune in to What’s My Tagline? where we put the microphone in front of the healthcare marketing, sales, social media, and PR community. On the show, host Carol Flagg (@carolflagg) questions industry experts relative to their occupations on the impact of social media, the evolving role of content marketing, the critical factor of engagement to build brand loyalty, and more. On this episode, Carol talks with Joyce Lofstrom, the previous communications director at HIMSS for many years and now with Ritz Communications. The two walk down memory lane, and chat about progress made in health IT over the past 15 years.

To Read

4 Questions to Ask Before Your Hire a PR Agency – Jodi Amendola, CEO of Amendola Communications (@AmendolaComm) says, There are many great reasons companies hire a PR agency. Start-ups often do it to create a “larger than life” image in the marketplace. Having your executives interviewed by top industry trade media, or having your thought leadership published in top publications, helps build brand awareness and elevates the perception of the company’s position in the industry – an important factor when selling against larger, more established competitors. There’s nothing like having an industry analyst tell a small client they thought the client was much larger based on all the publicity they’ve received.

5 Steps to use Gifs in Healthcare Marketing Effectively – Theresa Persico, from KNB Communications (@KNBComm) writes, What are GIFs? GIF stands for “graphic interchange format” and they are images files that are compressed to make the image move on a continuous loop. GIFs are popular attention grabbers because they are easy to consume and deliver an emotional impact. Therefore, it is important to choose an appropriate GIF for dental and medical marketing. With success in mind, here are some easy steps we recommend for healthcare marketing:

Have a scary costume, not scary marketing – Ava Haekler, Marketing Consultant at ClarityQuest (@CQmarketing) writes, October is my favorite month by far. I wish my birthday was in October, to make the month that much more magical. I’m even getting married in October 2020! I love scary movies, sweaters, bonfires, leaf color changes, candy, hayrides, the decorations, the weather, costumes, “scary” attractions — everything. But don’t get too distracted! You should be rockin’ and rollin’ getting ready for tradeshows, the end of the year, and 2020 marketing programs. This is not the time for your marketing to be scary.

Agency News

Aria Marketing

Amendola Communications
Amendola Celebrates 16 Years of Shining the Light on the Best Brands in Healthcare Technology – As the healthcare industry makes a generational shift to preventive, value-based care, one public relations and marketing agency more than any other has helped promote the visionary organizations driving this significant change. Amendola Communications (@AmendolaComm), an award-winning full-service, data-driven marketing and PR agency, is proud to announce its “Sweet 16” anniversary year in business.

Marketing Positions

InstaMed (@InstaMed) in search of a Digital Marketing Sr. Manager – The Digital Marketing Senior Manager will be responsible for all aspects of InstaMed’s Corporate Website. The ideal candidate for this position will have a passion for SEO, analytics and user experience. They are searching for a candidate who understands the effort and dedication required to grow the business of healthcare payments.

MRO (@MROCorp) has an open position – The Director of Marketing oversees the company’s integrated marketing strategies, which includes brand and messaging management, public relations, digital marketing, SEM (PPC, SEO), social, content marketing, marketing automation, campaigns, advertising, events, trade shows, sponsorships, awards, charitable giving, client appreciation and communications, and employee communications. This role manages an internal team in addition to contracted PR, SEM, website and graphic design professionals. The Director of Marketing reports to the Chief Sales Officer.


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