Health IT Marketing Minutes

What makes marketing in the health IT space unique? Who are the movers and shakers? What’s working, what’s trending? Where can you learn more? This monthly roundup post will focus in on all things health IT when it comes to marketing.

To Listen

Tune in to What’s My Tagline? where we put the microphone in front of the healthcare marketing, sales, social media, and PR community. On the show, host Carol Flagg (@carolflagg) questions industry experts relative to their occupations on the impact of social media, the evolving role of content marketing, the critical factor of engagement to build brand loyalty, and more. On this episode, Carol talks with Nicole Grubner, who works out of the Finn Partners (@FinnPartners) office in Israel. Nicole discusses the company’s global and integrated communications approach, as well as her work in spreading the message about the cutting edge health IT tech companies in the region.

To Read

KNB Communications
Dominate the Healthcare Tradeshow Without a Booth – Lilly Shea at KNB Communications (@KNBComm) writes, In this day and age of social media, it is easy to get an accurate idea of what happened at an event from the comfort of your couch. Whether it’s live tweets or IG Stories you follow, with the power of social media we as marketers have found ourselves presented with an opportunity unlike anything we’ve seen before. In this article, we will explain how a healthcare company can create an impactful presence at an event without making a large investment in a booth. Instead, they can dominate the conference from their computer or smartphone. We’ll show you the strategic steps and share some of our results. Let’s take it by platform.

The ideal tech stack for remote teams – Brian Shilling, Digital Marketing Director at ClarityQuest (@CQmarketing) says, As part of an earlier post on the strategic decisions behind building a successful company with a distributed workforce, we promised to explore the ideal tech stack for remote teams. It’s important to consider your clients’ and employees’ specific needs when evaluating any software or technology purchase. Just because a review site ranks a system highly doesn’t mean it will work well for your business.

Understanding your “aha” moments and putting them to work – Lynsey Duncan, Product Researcher at Intercom (@intercom) writes, Whenever I conduct research with customers on how they onboard users to their product, I’m always fascinated by how often the term “aha” moment comes up. Customers consistently say they want their users to get to their product’s “aha” moment, the interaction that fills their users with a feeling of delight and reveals the true value of the product to them.

Agency Ten22
5 Reasons HIT Marketers Should Attend Industry Conferences – I have imposter syndrome. Marketing is what I’ve lived and breathed for almost two decades. I feel comfortable in a marketing environment. Hi, HITMC friends! But put me in a room with hospital CIOs or CFOs and I instantly feel out of place. But there’s hope! After working the last 15 years in health information management (HIM) and health information technology (HIT) and attending conferences at regional, state and national levels, I’ve learned a lesson or two.

Relevant MD
3 of the Biggest Medical Marketing Mistakes You’ll Make and How to Avoid Them – Andy Jensen, VP of Marketing at Relevant MD writes, For most medical practices, there are two reasons to market. The practice either needs to focus on patient acquisition or engage existing patients. Regardless of what your marketing objectives may be, here are three of the biggest mistakes medical practices make and how you can avoid them:

Agency News

Amendola Communications
HIT PR Veteran Jodi Amendola Named Finalist on PR News – Amendola Communications (@AmendolaComm) founder and CEO Jodi Amendola has been named a finalist for the PR News Top Women in Healthcare for 2019 award. The prestigious award recognizes the most innovative women in the healthcare public relations space. Amendola was singled out for her work leading and executing high-performing global communications campaigns for leaders in healthcare information technology, biotech and beyond.

Agency Ten22
After taking a hiatus to travel the country with her family, welcome back Jess Clifton!

Aria Marketing