What makes marketing in the health IT space unique? Who are the movers and shakers? What’s working, what’s trending? Where can you learn more? This monthly roundup post will focus in on all things health IT when it comes to marketing.
Tune in to What’s My Tagline? where we put the microphone in front of the healthcare marketing, sales, social media, and PR community. On the show, host Carol Flagg (@carolflagg) questions industry experts relative to their occupations on the impact of social media, the evolving role of content marketing, the critical factor of engagement to build brand loyalty, and more. On this episode, Carol talks with Terri Sanders, Senior Vice President, Enterprise Marketing & Communications for HIMSS. The two discuss Terri’s background, her role at HIMSS and the massive HIMSS re-branding campaign.
5th Annual Healthcare Digital Marketing Survey – Greystone.net is pleased to announce the release of the results in the 5th Annual State of Digital Marketing in Healthcare Report. They know as healthcare marketing continues to evolve, it’s important for marketers to keep up-to-date, and believe this report provides valuable insights for all involved in healthcare marketing to assess the current state of their organization’s digital marketing efforts, look at future trends and compare themselves to their peers.
Using Thought Leadership to Make Your Organization Appear Larger Than Life – Jodi Amendola, CEO of Amendola Communications (@AmendolaComm) writes, Throughout my career, whenever I have done a SWOT (strengths, weaknesses, opportunities, threats) analysis with a health IT startup one of the most common weaknesses or threats their executives offer is the small size of their organizations. They may have the greatest innovation in healthcare since the Xray, but they fear it’s going to be difficult to get cost-conscious providers or payers to implement the technology – or even listen to their pitch – when it comes from an organization they don’t know.
Data, demographics and the healthcare consumer: health tech market trends – Melanie Hilliard, Senior Marketing Consultant at ClarityQuest (@CQmarketing) writes, It’s critical to understand the trends in your industry when developing and implementing an effective marketing strategy. A survey of recent articles, reports and webinars in the industry points out important trends for every health tech company to explore:
5 Tips for Vendors Without Booths at HIMSS – By Colin Hung (@Colin_Hung) – Going to HIMSS without a booth doesn’t mean you can’t generate business or achieve your marketing goals. In fact, not being tethered to a booth can be a freeing and rewarding experience. We offer five simple suggestions on how to get value from just attending a conference as a vendor.
7 Quick Steps to Increase Attendance at Your Health IT Event – Beth Cooper, Marketing & Social Media Director at KNB Communications (@KNBComm) says, The first step in planning your marketing for a health tech event is to determine your draw. How far will your target audience travel to come to your event? 25 miles? 50 miles? Will they get on a plane to come? Determining this up front will help you decide which marketing tools to use.
My friend’s dad shared this famous ad w/me after discussing storytelling’s role in boosting companies.
If your tech is great and your story isn’t, you won’t get the results you want. People buy your “why.”
This ad was for print. The medium changed, but the message remains true. pic.twitter.com/P8Cyz9cn4s
— Jack Murtha (@jackmurtha) January 21, 2020
Convince Your Boss To Send you to HITMC20
— Healthcare and IT Marketing Community (@HITMarketingPR) January 15, 2020
— Agency Ten22 (@AgencyTen22) January 29, 2020
Way to go Beth!
Killer public relations, marketing and social media in healthcare requires making the right moves at the right time. Your Hosts, Experienced Marketers Jen Jennings and Tom Testa have emerged from the trenches to provide the answers. In each episode, they will debate the most OVERRATED and UNDERUSED promotional tactics – evaluating each not only for their effectiveness, but their cost-effectiveness, while sharing best practice examples and challenging the status quo.
Did you check this out? Let us know your thoughts below! https://t.co/RXxs8CACX9
— Anderson Interactive (@Ander_Inter) January 20, 2020
Aria Marketing Reports Monumental Growth in 20th Anniversary Year
Aria Marketing (@AriaMarketing), a healthcare public relations and marketing communications agency, recognized 2019 as a pivotal year in which the company increased revenue by nearly 20% and added three leading healthcare technology companies to its client roster. In conjunction with these achievements, Aria also announced an employee retention rate of 93%.
— MERGE (@weareMERGE) February 12, 2020
Join the #HITMC community and hundreds of your peers for 3 days of knowledge sharing, collaborating, and most of all….FUN. The 2020 Healthcare and IT Marketing Conference (HITMC20) is their 7th annual event and they are looking forward to having you there!
Also for those of you who haven’t registered yet for the 2020 Healthcare and IT Marketing Conference. Go grab you tix now: https://t.co/f10KQruoh1
— Healthcare and IT Marketing Community (@HITMarketingPR) February 11, 2020