Five Things to Know About Pop-Up Studios

Our HealthcareNow Radio team has been busy getting ready for our week at HIMSS20. During the conference we will be hosting a series of Pop-Up Studios around the conference and in various exhibitor booths.

Here are 5 things to know about Pop-Up events and our Pop-Up Studios.

HIMSS20 will be in Orlando, FL at the Orange County Convention Center
March 9-13

See you in Orlando!

Number 1: First, what is a Pop-Up Event?
Pop-up events are temporary, unexpected events in unique spaces. They pop up and, after a brief time, they pop down. By definition, events are temporary. It is the element of surprise in unexpected locations that distinguish pop-up events.

Number 2: How did Pop-Ups get started?
According to Wikipedia, the pop-up trend started at the Ritual Expo in 1997 in Los Angeles. Branded as a one-day, hipster mall, the event caught the attention of larger brands looking to create a pop-up shopping experience. Pop-up Retail began extending into other genres around 2009 and today you’ll find pop-ups for restaurants, art shows, fashion shows and more.

Number 3: What will be happening at your Pop-Up Studio at HIMSS?
At our Pop-Up Studios in Orlando at the HIMSS conference, we will be conducting on-camera interviews with thought leaders to get their insights and take on some of the most pressing and challenging issues facing healthcare today. Be sure to check out our Pop-Ups Studio schedule to find out when and where they will be.

Number 4: How will conference attendees know where you’ll be hosting Pop-Up Studios at HIMSS?
We’ll let people know where our Pop-Ups are happening through a series of upcoming articles and through social media channels. And just before we start a Pop-Up and during the Pop-Up, we tweet our presence, and stream snippets of the Pop-Up interviews over Twitter.

Follow our Pop-Up hashtag: #HCNRPopUp 

Number 5: What happens after the Pop-Up Studios are over?
We take the video footage from the interviews at the Pop-Up and edit them, adding graphics, music, and branding. Videos are published on several video channels. We also convert the videos to podcasts to include on our HealthcareNOW Radio podcast channel.

Learn more about a Pop-Up Studio in your conference booth.

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