Steve has a long career in healthcare and prior to Icario came from Sutter Health/Aetna where he was responsible for launching an innovative health insurance business, delivering best-in-class clinical care, and driving breakthrough consumer and member experiences.
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iCario pulled their name and inspiration from the Blue Zones and the work by Dan Buettner to deliver that level of wellness and longevity to everyone, or as Steve puts it – every human being. We discuss the use of labels and the impact that has on healthcare and the people in the system – both those delivering and receiving care or services. As Steve points out we may not consider ourselves a patient, or member and being labelled as such likely impacts any interactions that take place and ultimately the success of making people healthier and importantly how not all decisions can be made as ‘Consumers’ with all options or choices available. This is the ‘Label Gap’ – the space between healthcare and life that needs to be fixed to deliver a holistic health and wellness wraparound or perhaps cocoon.
Their approach is incremental in nature tailoring each and every interaction to the individual and importantly crafting messages that will resonate with their audience very much in line with Matt Waellert’s concepts: Making it Easier to do the Right Thing.
Listen in to hear the incremental things that have worked to move the needle in wellness – incentives do work but they have to be culturally attenuated to be heard by the populations we are trying to reach and serve.
About the Show
For years Dr. Nick van Terheyden aka Dr. Nick, has served as a voice on the impact of new technologies on healthcare, earning a reputation as a leading authority on where the future of medicine is going. Combining powers of observation and real world experience, Dr. Nick has seen many predictions come true and makes the case that innovations in healthcare can be accomplished incrementally, not just by moonshot events. Tune in to hear Dr. Nick: The Incrementalist and his guests discuss what the future of healthcare looks like, how we will get there, and what it will take to improve healthcare for all.
This article was originally published on the Dr. Nick – The Incrementalist blog and is republished here with permission.