News


Pharma’s Programmatic Problem: Precision Without Proof

By Kamya Elawadhi – When did “we believe we reached physicians” become an acceptable standard for a billion-dollar industry? Somewhere along the way, pharma marketing made peace with probabilistic targeting, inferred identities, and impression counts that looked impressive but proved little.





Health IT Appointments & Hires

Latest announcements made from companies and organizations on hiring include Ellipsis Health, AllyGPO, Trialbee, OptimizeRx, AGS Health, NASCO, Carenet Health, Ebix, Nabla, Availity, AArete, Bridge Oncology, DirectTrust, Point-of-Care Partners, Pivot Point Consulting, & FINN Partners.



July 2026 Health IT Marketing Minutes

What makes marketing in the health IT space unique? Who are the movers and shakers? What’s working, what’s trending? Where can you learn more? News from Swaay.Health, anthonyBarnum, Brafton, Sōvyn, Unlock Health, Innsena, Klick Health, O’Dwyers, Privia Health, & more.