Articles by Industry Expert


If Healthcare Marketing Can’t Keep Up, Patients Will Click Away

By Chris Pace – Whether someone’s trying to find a provider, get cost information, or understand their next step in care, search is the primary gateway. Expectations are sky-high, shaped by the search experiences people have every day with Amazon, Google and ChatGPT. If your health system can’t meet those expectations, patients will go elsewhere, quickly.


Cybersecurity as Healthcare’s New Trust Framework

By Russ Smith – Healthcare’s digital transformation has made information the currency of care. Every shared record or connected system depends on data that can be trusted. As organizations become more interoperable and integrate artificial intelligence into daily workflows, protecting that trust is now essential to reliable care delivery.


A New Car vs. Health Insurance? Average Family Job-Based Coverage Hits $27K

By Phil Galewitz – With the federal shutdown continuing, spurred by a stalemate over the cost of health insurance for 22 million Americans on Affordable Care Act plans, a new report shows that over 154 million people with coverage through an employer also face steep price hikes — and that the situation is likely to get worse.



Empower. Evolve. Impact.: Reflections from AHIMA 2025

By Kathryn Ayers Wickenhauser – The theme of “Empower. Evolve. Impact.” could not have been more fitting, as the conversations throughout the conference centered on the evolving influence of Health Information professionals in shaping interoperability, privacy, and data integrity.



How Hospitals Can Prepare for AI-Generated Phishing

By Zac Amos – Hospitals run on email, shared portals and ticket queues. Attackers now use generative artificial intelligence to send convincing messages that mimic colleagues, patients, payers or IT to push rushed logins. Language errors used to give such scams away, but AI reduces those tells and scales personalization across thousands of targets.