April 2024 Health IT Marketing Minutes

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Posted By: Carol Flagg May 4, 2024

What makes marketing in the health IT space unique? Who are the movers and shakers? What’s working, what’s trending? Where can you learn more? This monthly roundup post will focus in on all things health IT when it comes to marketing.

To Listen

A Sneak Peek at the upcoming Swaay.Health Live Conference in Atlanta, May 6 – 9!

Spring is in the air and with it comes the start of major league baseball and my favorite conference of the year – Swaay.Health Live. On this episode, I chat with Colin Hung, Chief Editor of Swaay.Health, to give us a sneak peek at what to expect when the healthcare marketing community lands in Atlanta starting May 6th.

To Read

MERGE
Maximizing Your DXP Investment: A Guide for Healthcare Marketing Leaders – Keir Bradshaw, EVP, Solutions at Merge says, In today’s rapidly evolving digital landscape, healthcare organizations are increasingly investing in Digital Experience Platforms (DXPs) to enhance their marketing strategies. However, acquiring a state-of-the-art DXP is only the beginning. To truly reap the benefits of this investment, it’s crucial to look beyond the technology itself and consider the broader factors at play – people, processes, and the integration of your tools.

Clarity Quest
Beyond the breach: A new era in healthcare crisis communications – Andrew Thompson-Young, Author at Clarity Quest writes, Unless you live under a rock, it’s pretty hard to have missed the recent announcement that Change Healthcare, a unit of UnitedHealth Group, experienced a cyberattack that left the largest U.S. healthcare payment system paralyzed, according to The New York Times. So, what does the breach mean for how healthcare companies talk about security and cyber threats?

KNB Communications
Top 10 tips to throwing an event healthcare media will actively want to attend – Beth Cooper, VP of Marketing and Sales at KNB Communications says, If you build it, they may not come. It’s not enough to just hold an event. In the bustling healthcare industry, media professionals are inundated with invitations to events, launches, and showcases. The higher-profile the media outlet, the more exclusive and cool the events they’re invited to, creating a highly competitive environment for capturing their attention. If your brand isn’t a household name in the healthcare field, the challenge is even greater—but not insurmountable.

Matter Communications
Building a Balanced Healthcare Content Strategy – Hannah Ratner at Matter Communications writes, For healthcare marketers, content is still king. Whether you’re a start-up or a med-tech powerhouse, you won’t get far without crafting engaging brand stories to share with your audience across forums and media channels. The type of content you create and share should align with your business goals. Do you want to drive leads? Opt for a gated resource like an eBook or white paper. Want to prove your value to potential customers? A case study could be a great choice. In this blog, I’ll dive into five types of content that healthcare companies should consider adding to their content calendars.

Agency News

Peerbridge Health Chooses Amendola for Public Relations Program to Educate Market on Remote Heart Failure Detection
Amendola announced that it has been selected to implement a national PR program by Peerbridge Health, developer of a hospital-grade, remote diagnostic and monitoring platform that harnesses artificial intelligence (AI) for early detection of heart failure and other conditions.

Lindus Health Partners with Amendola for PR Program to Promote Groundbreaking Model that Streamlines End-to-End Clinical Trials for Life Sciences
Amendola announced that it has been selected by Lindus Health, an “anti-CRO” running radically faster, more reliable clinical trials for life science pioneers, to implement a national PR Program.

Marketing Hires & Now Hiring

Congrats Erin!

Wheelhouse DMG Boosts Its Healthcare Digital Marketing Expertise with Key Hire
In a significant move to bolster its already considerable expertise in digital marketing for healthcare clients, Wheelhouse DMG announces that Laura Chase has joined the company as Sr. MarTech Strategist.

Events and Communities

Resources

Elevate Your Rare Disease Marketing – MERGE life science industry experts created this guide to provide a new perspective towards three tried-and-true tenets of rare disease marketing. You can expect to learn how modern solutions to age-old challenges can make a real difference for your company and the community.

Urgent Care Marketing 101 – free, online marketing eBook from Experity (@ExperityHealth)
An urgent care clinic, like any business, is only profitable if patients continue to use its services over time. Unfortunately, many urgent care facilities have a restricted marketing budget, which can severely limit new business volume and community engagement. According to Andrew Ibbotson, Vice President of the National Research Corp. in Nebraska, “Urgent care traffic is driven more by online search results, geography, wait times, and availability than traditional healthcare delivery.” These added complications make identifying the most effective marketing strategies for your walk-in clinic even more essential to success.