Lightbeam Health Solutions

Health IT Marketing Minutes

What makes marketing in the health IT space unique? Who are the movers and shakers? What’s working, what’s trending? Where can you learn more? News from Clarity Quest, KNB Communications, Amendola Communications, HITMC, Matter Communications, Brafton, Finn Partners, Aria Marketing, StudioNorth & more.







Social Determinants of Health: How to Drive Action From Data

By Jessica Scruton BSN RN CCM-R – According to the World Health Organization, numerous studies report that SDOH play a role in 30% – 55% of health outcomes. In fact, research has indicated that social determinants may be more important to an individual’s health than their lifestyle choices.


Prioritizing Medication Adherence Benefits Everyone

By Shelley Davis MSN RNC CCM – 80% of American adults enrolled in Medicare are prescribed at least one daily maintenance medication. With the vast majority of Medicare patients dependent on some type of prescription, and with 70% of the same population diagnosed with two or more chronic conditions, medication adherence is vitally important, now more than ever.