Recap of HIMSS BrandHIT Day 1

HIMSS specializes in supporting the organizations who market tech solutions to HIT customers every day. They launched BrandHIT to share the unique tools, strategies and insights they’ve learned so you can market your own brand more effectively. At BrandHIT, you explore health IT from the market’s perspective and hear what real-life buyers think of your marketing efforts. Attendees also take deep dives into today’s subtle marketing channels, including pure editor, mobile, social media, brand journalism, native content, thought leadership and face to face. The most experienced content and data analytics professionals in the industry lead breakout sessions on everything from cutting-edge database marketing strategies to insight-producing content methods. And, you learn the ins and outs of data hygiene, predictive analytics, and lead nurturing and scoring for HIT-specific platforms, devices and services. We were at BrandHIT 2017 and followed the action. Check out our recap of Day 1 below and hashtag #BrandHIT for more insights on the conference.