Health IT Marketing Minutes

What makes marketing in the health IT space unique? Who are the movers and shakers? What’s working, what’s trending? Where can you learn more? This monthly roundup post will focus in on all things health IT when it comes to marketing.

To Listen

Tune in to What’s My Tagline? where we put the microphone in front of the healthcare marketing, sales, social media, and PR community. On the show, host Carol Flagg (@carolflagg) questions industry experts relative to their occupations on the impact of social media, the evolving role of content marketing, the critical factor of engagement to build brand loyalty, and more. On this episode, Carol talks with Jarad Bort, Enterprise Relationship Manager at LinkedIn. They discuss LinkedIn as a powerful B2B social media platform for brand identity and talent acquisition.

To Read

Networking 101: before, during, and after a networking event – Ava Haekler, SEO & Analytics Lead at Clarity Quest (@CQmarketing) writes, Did you know 85% of jobs are actually filled through networking? Unfortunately, for most people, networking isn’t at the top of their “favorite things to do” list, especially networking events. It’s common to feel anxious before, uncomfortable during, and relieved after an event ends. However, networking and talking to new people are often a big part of life, so it’s best to not only get used to it, but to make the most of it!

KNB Communications
Pros of Hiring a PR & Marketing Agency Over In-House for your Health IT Company – Lilly Shea at KNB Communications (@KNBComm) writes, When choosing how to invest in marketing your health IT business, you have two main options: (1) hiring a marketing agency/PR firm or (2) hiring a team of in-house marketers and PR employees. It is important to make the best choice for your healthcare company. Here are several considerations. If they resonate with you, it probably makes more sense to hire a marketing agency over in-house.

Amendola Communications
PR Pros and Markets: Take On Your Toughest Challenges With These Tips From Amendola – Healthcare and Health IT full service agency Amendola Communications (@AmendolaComm) shares insights on preventing and mitigating a crisis, ending a publicity dry spell and proving that PR and marketing work.

Business Insider

Agency News

Aria Marketing
Aria Marketing President Scott Collins Receives Top 100 Healthcare Leaders Award at International Forum on Healthcare – Scott Collins, president of leading healthcare public relations and marketing communications agency, Aria Marketing (@AriaMarketing), has been recognized as one of the Top 100 Healthcare Leaders for his contributions to the healthcare industry by the International Forum on Advancements in Healthcare (IFAH). Collins received the award at the third annual IFAH held in Las Vegas, NV in June 2019.

Cheers for 20 years Aria!

Amendola Communications
HMS Engages Amendola to Drive Expansion Through PR and Media Relations – Amendola Communications (@AmendolaComm) has announced it has been selected as the public relations and media relations partner for HMS, a leading healthcare technology company that helps healthcare organizations reduce costs and improve health outcomes.