When: June 22-25, 2025
Where: Colorado Convention Center, Denver CO
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Hashtag:Â #HFMAAnnual
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The HFMA Annual Conference is where healthcare finance leaders come to Lead the Way. With 4,000+ attendees, 70+ sessions, and 200+ expert speakers, this is the premier event shaping the future of our industry. Explore three dynamic program themes, nearly 20 key topics, and cutting-edge solutions that drive financial sustainability and better patient outcomes. Join the brightest minds in healthcare finance to learn, connect, and lead the way forward.
Booths to Consider
Ambience Healthcare
Ambience Healthcare’s clinical AI platform for scribing, point of care CDI & coding, referrals, and patient summaries has been deployed at leading health systems such as Cleveland Clinic, UCSF, Houston Methodist, Memorial Hermann, St. Luke’s Health System. By providing clinicians with the world’s most advanced AI technology, Ambience reduces clinician burnout, enables high quality care, and unlocks revenue—without asking clinicians to see more patients.
Altera Digital Health
A global healthcare IT company, Altera Digital Health develops and elevates technology to help bring next-level healthcare within reach. We believe that, whether providing care or receiving it, people deserve an experience that fits and improves their everyday lives. Altera’s approach to our solutions is changing the way healthcare is delivered—we design digital health services that lead healthcare to a higher place, while we guide those we partner with, all along the way.
CereCore
CereCore® provides IT services that make it easier for you to focus on supporting hospital operations and transforming healthcare through technology. With a heritage rooted in top performing hospitals, we serve as leaders and experts in technology, operations, data security, and clinical applications. We partner with clients to become an extension of the team through comprehensive IT and application support, technical professional and managed services, IT advisory services, and EHR consulting, because we know firsthand the power that integrated technology has on patient care and communities.
Firstsource
Firstsource Solutions Limited, an RP-Sanjiv Goenka Group company, is a specialized global business process services partner, providing transformational solutions and services spanning the customer lifecycle across Healthcare, Banking and Financial Services, Communications, Media and Technology, and other diverse industries. When it comes to Healthcare, our comprehensive, end-to-end revenue cycle management solutions are helping leading hospitals and providers achieve new levels of patient engagement and financial performance – from pre-registration through medical coding, claims, billing and collections. With an established presence in the US and across the globe, we act as a trusted partner to our clients, helping them solve their biggest challenges with industry focused solutions, deep domain knowledge and cutting-edge technology.
Inovalon
Inovalon is a leading provider of cloud-based SaaS solutions empowering data-driven healthcare. The Inovalon ONE® Platform brings together national-scale connectivity, real-time primary source data access, and advanced analytics to enable improved clinical outcomes and economics across the healthcare ecosystem. Visit them to see their cash-boosting technology in action and get a free professional headshot. Book yours here: https://calendly.com/inovalonmeetings/hfma-annual-2025-headshots
MRO
A 23-year legacy of helping providers manage and exchange clinical data, MRO relieves the burdens associated with clinical data exchange for healthcare providers, health plans—and every user of clinical data.
The Craneware Group
The Craneware Group, the leader in healthcare financial and operational transformation, delivers innovative solutions that drive measurable impact. Our Trisus® cloud ecosystem integrates data, value cycle intelligence, and analytics to optimize financial sustainability and strategic growth. As a trusted Microsoft partner, we provide future-ready technologies, including the Best-in-KLAS Trisus Chargemaster. Recognized for our industry excellence, we empower organizations with award-winning solutions to achieve financial success while improving outcomes for the communities they serve.
TruBridge
TruBridge has over four decades of experience in connecting providers, patients and communities with innovative solutions that create real value by supporting both the financial and clinical side of healthcare delivery. We are a trusted partner to healthcare organizations with a broad range of technology offerings that address the unique needs and challenges of diverse communities, promoting equitable access to quality care and fostering positive outcomes.
TrustCommerce, A Sphere Company
TrustCommerce, a Sphere company, is the leading fintech company trusted by the nation’s largest health systems. Our solutions facilitate secure, compliant patient payments. Using TrustCommerce to enhance the patient financial experience and untangle payment workflows, clients can securely process payments anytime, anywhere and be connected with core software including EHRs like Epic and Veradigm.
Look out for a Yeti Cooler giveaway!
Check Out These Sessions
Suggested sessions for CFOs, Finance Executives, Revenue Cycle Leaders, Innovators, and Emerging Professional have been highlighted by HFMA. Check them out.
Keynotes
Monday – The Next Renaissance: The Transformative Power of AI with Zack Kass, Futurist, adjunct professor and the former Head of Go To Market for OpenAI.
10:30 AM-12:00 PMMT – Bellco Theater:GS2
Tuesday – The Future of Healthcare with Vin Gupta, MD, MPA, renowned medical expert, health policy specialist, and tech visionary.
10:45 AM-12:00 PMMT – Bellco Theater: GS3
Wednesday – Where to Turn When the Political Climate Heats Up with Amy Walter, Publisher & Editor-in-Chief of Cook Political Report with Amy Walter.
10:30 AM-11:30 AM – Bellco Theater: GS4
Keeping Score: New Ways Collaboration Prevents and Manages Denials
When: Monday, June 23, 8:00 AM – 8:50 AM
Location: Mile High 2A & 3A
Speaker: Dawn Crump, Vice President, Revenue Integrity Solutions
Discover how cross-departmental collaboration can transform revenue cycle operations and manage payer denials effectively.
Uncover innovative strategies shared by industry leaders from Wellstar Health System that connect revenue cycle teams and standardize technology. Learn about practical workflow changes, payer-specific denial codes, automated record retrieval and more. This session offers valuable insights and tips to protect your revenue through effective collaboration. Learning Objectives:
- Describe strategies to retain revenue through collaborative engagement across revenue cycle teams and standardized workflows.
- Evaluate the use of management tactics to reduce administrative burden
- Design a centralized intake plan for payer requests and prebill audits to drive data safely and build up future defenses against denials
CPEs: 1.0
Program Level: Intermediate
Field of Study: Specialized Knowledge
Prerequisite: Familiar with payer denials, payer audits, and the denial management process.
The Evolution of AdvantagePoint: Our VBC Journey
When: Monday, 6/23/2025, 8:00–8:50 AM
Location: Mile High 1E
Speaker: Carol Ann Hudson, AVP, Quality and Clinical Operations – Population Health
Discover the transformative journey of AdvantagePoint Health Alliance, established by Lifepoint Health in 2017. Initially launched with three networks in Pennsylvania, Virginia and Michigan, these networks brought together Lifepoint hospitals, employed providers and independent providers to deliver coordinated care. Entering the Medicare Shared Savings Program (MSSP) in 2019, these networks faced challenges and opportunities as they transitioned into more risk-based models. By 2022, five additional networks joined MSSP, each with dedicated local teams including an executive director, population health advisors and medical directors. Learn how value-based contracts with diverse payers, including Medicare Advantage and Medicaid, have expanded patient populations and enhanced care delivery. Explore the final model implemented in 2023, featuring comprehensive teams focused on risk adjustment, care navigation and quality measure gap closures, ensuring high-quality, cost-effective care for their populations. Learning Objectives:
- Describe two strategies for managing a population of patients in value-based care
- Explain how risk adjustment efforts can enhance performance in value-based care contracts
- Identify care management tasks that can improve coordination
CPEs: 1.0
Program Level: Basic
Field of Study: Specialized Knowledge
Prerequisite: None
The Compliance Imperative: How Coding-Aware Ambient AI Ensures Revenue Integrity
When: Monday, June 23, 2025, 9:10 – 10:00 AM
Location: Mile High 1B MB6
Speakers: Monica Watson, Corporate Coding Director, Allegheny Health Network, Nick Judd, Senior Director, Revenue Cycle Management, Cleveland Clinic, Eloy Sena, AVP, Value-Based Contracts & Operations, Ardent Health Services, Nick Olson, Sr. Finance Manager, St. Luke’s Health System, Raemarie Jimenez, President, Membership and Content, AAPC
Session Topics: AI and Emerging Technology, Operational Excellence, Revenue Cycle
Session Description: Documentation and coding compliance isn’t just a requirement—it’s the backbone of financial stability. This panel will discuss real-world experiences, highlighting the financial consequences of coding-naive ambient AI versus the financial security provided by coding-aware ambient AI. By examining real outcomes at major health systems, attendees will learn how Documentation and coding compliance isn’t just a requirement—it’s the backbone of financial stability.
This panel will discuss real-world experiences, highlighting the financial consequences of coding-naive ambient AI versus the financial security provided by coding-aware ambient AI. By examining real outcomes at major health systems, attendees will learn how documentation compliance directly affects reimbursement, audit risks, and revenue capture.
Leaders from Cleveland Clinic, St. Luke’s Health System, Ardent Health Services, and Allegheny Health Network will share their experiences deploying AI-driven documentation tools, at scale, in complex care settings.
Key themes include reducing clinician burnout, enhancing compliance and optimizing financial performance. Attendees will gain actionable strategies to build a business case for AI, evaluate ROI in this context, and drive financial success through AI applications beyond documentation, like AI-supported real-time compliance and CDI tooling.
Project RevUp: How Duke Accelerated Revenue Cycle Performance from Good to Great
When: Tuesday, June 24, 2025, 8:30 AM-9:20 AM
Where: Mile High 2A & 3A
Speakers: Song Betancur, Associate Vice President, Revenue Cycle, Duke University Health System and Keith Stover, Chief Revenue Cycle Officer, Duke Health
Join an engaging fireside chat with two Duke University Health System revenue cycle leaders as they share their journey of transforming revenue cycle performance from good to great over a 12-month project. This session will provide actionable insights and strategies to enhance your own revenue cycle operations in the areas of vendor performance management, prior authorization enhancements, technology and analytics optimization and culture and team empowerment. Learning Objectives:
- Decrease costs and improve operational performance through global outsourcing and optimized technology investments.
- Boost financial results by improving financial clearance processes and prioritizing the right metrics.
- Empower staff and leaders to effectively manage and lead through change.
CPEs: 1.0
Program Level: Advanced
Field of Study: Specialized Knowledge
Prerequisite: Understanding of revenue cycle operations
No More Business as Usual: How Generative AI Is Real and Already Paying Off in RCM
When: Tuesday, June 24, 2025, 2:00 PM – 2:25 PM
Location: Exhibit Hall, Vail Theater
Speakers: Bob Gross, Executive Director, Financial Decision, Cleveland Clinic, Nick Judd, Senior Director, RCM, Cleveland Clinic
Generative AI (GenAI) is no longer hype — it’s transforming revenue cycle management today. In this session, learn how Cleveland Clinic and other leading health systems and academic medical centers are using GenAI to streamline processes like medical coding and documentation review. Unlike past automation technology, GenAI tackles complex, unstructured data and supports real-time human-AI collaboration. Speakers will break down what GenAI really does, where it excels, and how to start small and scale impact fast. Walk away with practical strategies, real-world use cases, and a clear path to bringing GenAI into your RCM workflows — with lessons straight from the front lines. Learning Objective:
- Discuss real-world revenue cycle applications and case studies, including medical coding and document review
- Outline a GenAI implementation for your organization in a phased, strategic manner without requiring a full operational overhaul
- Cover key change management considerations for your organization, promoting a balanced approach that integrates your workforce’s expertise with AI-driven efficiency
- Empower and motivate your staff to use AI effectively and efficiently
CPEs: 1.0
Program Level: Basic
Field of Study: Specialized Knowledge
Prerequisite: None
Cleveland Clinic Best Practices: Take Control of Non-Clinical Spend and Save Millions
When: Tuesday, 6/24, 2025, 3:00–3:50 PM
Location: Mile High 4E
Speaker: John Dockins, Cleveland Clinic
In this session, Cleveland Clinic will share best practices for using benchmarks from outside industries into healthcare supply chain management. Attendees will gain insights into how Cleveland Clinic enhances operational efficiency through non-clinical procurement. Through this valuable discussion, attendees will identify strategies for significant cost savings in their organization and gain a roadmap to success when navigating traditionally complex spend categories. Cleveland Clinic’s insights offer a window into improved financial sustainability and lessons learned for reallocating funds to high-impact clinical initiatives. With benchmarks and strategies successful in other industries, Cleveland Clinic leads the charge in creating financial efficiencies that directly benefit the clinical mission. Learning Objectives:
- Discover Cleveland Clinic’s framework, supported by the non-clinical procurement maturity model, to optimize non-clinical procurement.
- Identify strategies to reinvest saved dollars into high-impact clinical initiatives and support overall financial health of your facility.
- Apply cross-industry benchmarks and best practices for driving supply chain value across health systems.
CPEs: 1.0
Program Level: Intermediate
Field of Study: Specialized Knowledge
Prerequisite: Audience members should have basic knowledge of healthcare budgets and procurement/supply chain strategy
Direct-to-Employer Contracting and Bundled Healthcare: A Scalable Solution for Vanderbilt Health
When: Tuesday, 6/24, 2025 4:10–5:00 PM
Location: Mile High 1E
Speaker: Ruchika Talwar, MD, MMHC, Medical Director, Office of Episodes of Care Population Health
When implemented correctly, direct-to-employer (DTE) contracting and bundled healthcare programs are revolutionizing cost savings for healthcare systems, creating a practical and sustainable approach to value-based care. Vanderbilt University Medical Center’s (VUMC) has pioneered with its MyHealthBundles, reporting nearly $5 million in savings for employers and employees from 2020-2022, fewer emergency room visits and unnecessary procedures and increased patient satisfaction.
This session will explore how VUMC provides quality outcomes and assumes the financial risk for each bundled episode to offer transparent and predictable pricing to employers. Learn how to identify and bundle high-impact treatments, set standardized pricing, and reduce hidden costs while maintaining clear and consistent billing processes that eliminate surprises. Learning Objectives:
- Describe the benefits of direct-to-employer contracting and bundled healthcare programs.
- Identify key steps for implementing value-based care through bundled programs.
- Explore replicability and scalability of bundled programs across healthcare systems.
CPEs: 1.0
Program Level: Basic
Field of Study: Specialized Knowledge
Prerequisite: None