February 2024 Health IT Marketing Minutes

TOPICS:

Posted By: Carol Flagg February 24, 2024

What makes marketing in the health IT space unique? Who are the movers and shakers? What’s working, what’s trending? Where can you learn more? This monthly roundup post will focus in on all things health IT when it comes to marketing.

To Listen

I kicked off the first episode of the year of What’s My Tagline? with Jodi Amendola, CEO and Founder of Amendola communications, discussing her list of the top PR and marketing trends we’ll see this year.

To Read

Clarity Quest
3 LinkedIn full-funnel marketing techniques that drive conversions – Marla Sokolowski, Senior Director of Marketing Systems at Clarity Quest writes, LinkedIn is a B2B marketing powerhouse, offering unparalleled opportunities for brands to connect with a professional and engaged audience. But to harness its full potential, marketers must think beyond sporadic campaigns and one-off ads and toward LinkedIn full-funnel marketing strategy.

Amendola Communications
Making The Most Of Trade Show Media Opportunities – Kim Mohr, Account Director at Amendola Communications says, Heading to ViVE 2024 in Los Angeles or HIMSS24 in Orlando? These key industry trade shows aren’t just a chance to escape the winter weather for warmer destinations! They can present a great opportunity for executives to establish relationships with journalists from a variety of publications and mediums. Chances are if you’ve landed an interview, it’s for a brief window, so read on for best practices for making the most of your time.

Brafton
10 Content Planning Tools To Simplify Content Marketing – Florian Fuehren, Content Writer at Brafton says, Business can be rough, and content marketing is one of the race tracks where that becomes obvious. Over the last few years, you could watch competitors go from a gentle walk to sprints. Since the advent of artificial intelligence, it can sometimes feel like there’s just a swoosh of color passing by.

KNB Communications
11 parts of an irresistible RFP for healthcare communications agencies – Beth Cooper, VP of Marketing & Sales at KNB Communications says, In the bustling world of healthcare marketing and public relations agencies, your RFP needs to be more than a request for a proposal – it should be an irresistible beacon, shining through the sea of opportunities. The goal: it’s about striking the perfect balance between requesting essential information and respecting the agency’s time.

anthonyBarnum
Prepare: 2024 Ushers In a Tech Category Wave – Melissa Anthony, Founder and President of anthonyBarnum Public Relations writes, Most of us were happy to slam the door shut on 2023. While realists do not expect the changing of the year to instantly cure all the tumultuousness from the prior one, at least it provides a mental reset toward progress. With the building transformation of AI and automation, and other technologies that continue to advance, venture-funded companies are rolling out new platforms to address inefficiencies and pain points in markets at a rapid pace. Innovations are permeating all corners of technology.

Matter Communications
Healthcare PR: A Galazy-Sized Challange in 2024 – Dan Ventresca at Matter Communications says, Predicting healthcare trends is like forecasting the weather…on Mars. But in the aftermath of last month’s J.P. Morgan Healthcare Conference – and the increasingly positive sentiment around the state of the business of healthcare – we pulled out the telescope and identified several trends that healthcare PR teams should keep in mind as we settle into 2024.

Events and Communities

Agency News

Chilmark Research Forms Elite Advisory Board
Healthcare IT industry analyst firm Chilmark Research announced the formation of the company’s first-ever Advisory Board. This new committee was established to represent a variety of roles and experiences within the healthcare industry, ensuring diversity in both expertise and personal experiences with the U.S. healthcare ecosystem. Congrats to Jodi Amendola, Founder, Amendola Communications – Healthcare/HIT Marketing and PR guru on being named to the board.

Innsena Announces Impact Partnership with CancerX
Innsena, a health tech consultancy focused on improving care outcomes for underserved communities, announced its partnership with CancerX, a public-private partnership announced by The White House as a national accelerator to boost digital innovation in the fight against cancer as part of the reignited Cancer Moonshot. Innsena joins the initiative as its first Impact Supporter.

MERGE

Marketing Hires & Now Hiring

Resources

Elevate Your Rare Disease Marketing – MERGE life science industry experts created this guide to provide a new perspective towards three tried-and-true tenets of rare disease marketing. You can expect to learn how modern solutions to age-old challenges can make a real difference for your company and the community.

Urgent Care Marketing 101 – free, online marketing eBook from Experity
An urgent care clinic, like any business, is only profitable if patients continue to use its services over time. Unfortunately, many urgent care facilities have a restricted marketing budget, which can severely limit new business volume and community engagement. According to Andrew Ibbotson, Vice President of the National Research Corp. in Nebraska, “Urgent care traffic is driven more by online search results, geography, wait times, and availability than traditional healthcare delivery.” These added complications make identifying the most effective marketing strategies for your walk-in clinic even more essential to success.